Leading with Marketing: The Resource for Creating, Building and Managing Successful Architecture/Engineering/Construction Marketing Programs
by Brian Gallagher



List Price: $24.99
Amazon Price: $17.63
You Save: $7.36 (29%)
Availability: Now



Editorial Reviews
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager



Book Details
  • Media : Paperback
  • Publisher : AuthorHouse (November 23, 2009)
  • Language : English
  • ISBN : 1449039677
  • Amazon.com Sales Rank : # 3,933,060 in Amazon.com Books Sales

Colortrac by Global Scanning

Featured Video
Jobs
Architectural Designer II for AECOM at New York, CA
Intelligence and Image Analyst for Boeing at Las Cruces, NM
Geospatial Analyst for Vencore at Suitland, MD
Sr. Mechanical Engineer for Kateeva at Newark, CA
MECHANICAL ENGINEER for Peter R. Thom and Associates at ORINDA, CA
Geospatial Intelligence Analyst for Quick Services LLC at Fort Bragg, NC
Upcoming Events
SOLIDWORKS WORLD 2017 at LOS ANGELES, CA California - Feb 5 - 8, 2017
IIDA KNOWLEDGE FORUM: PLANNING YOUR JOB SEARCH at 125 Park Avenue Haworth New York, NY - Feb 9, 2017
GRAPHISOFT: ARCHICAD download 30-day FREE trial
Canon
Bentley:Microstation License
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy