As head of global marketing for the AEC Industry at Dassault Systèmes, Mr. Moriwaki launches and promotes groundbreaking Industry Solution Experiences including "Optimized Construction," "Façade Design for Fabrication," and "Civil Design for Fabrication." He is a member of buildingSMART.
Are You Ready for the Construction Industry’s “Industrial Revolution”?
March 27th, 2014 by Akio Moriwaki
The AEC team at Dassault Systèmes works closely with industry leaders like Dr. Perry Daneshgari, CEO of MCA, Inc., to build technologies designed to improve our architecture, engineering and construction customers’ business processes and outcomes.
In this quarter’s issue of Compass: The 3DEXPERIENCE® Magazine, Nick Lerner reported on Dr. Daneshgari’s unique perspective on the construction industry, and why we need an industrial revolution. You can also access a related whitepaper by the MCA team, over on 3ds.com/aec.
Breaking with Tradition: Why the Construction Industry Needs an Industrial Revolution
Until recently, the construction industry has suffered a technology bypass, relying on centuries-old processes and procedures to manage complex modern projects.
Today, however, the same software applications that make manufacturing industries efficient are being deployed in building construction.
Compass Magazine spoke with leading construction industry consultant Dr. Perry Daneshgari about why the industry must evolve.
Dr. Daneshgari, a widely published consultant to construction and other industries, holds a Ph.D. in Mechanical Engineering from University of Karlsruhe, Germany, and an MBA from Wayne State University (USA).
Through his company, MCA Inc., he advises businesses around the world on process and product development, waste reduction, labor productivity improvement, project management, estimation, accounting and customer care.
In 50 years of the most accelerated technological advances, a period in which industry after industry has used technology to improve efficiency, the art of building has lagged.
Studies by the National Institute of Standards and Technology, as well as Tulacz and Armistead, have documented 25% to 50% waste in coordinating labor and in managing, moving, and installing materials.
In many cases talent and skill are underused, avoidable accidents happen and productivity remains low.
With high projections for growth – PriceWaterhouseCoopers (PwC) predicts that by the end of this decade, construction will account for more than 13% of the global economy – the time is ripe for change.
Dr. Daneshgari, a construction industry consultant famous for championing the adoption of process and product control, believes that the construction industry needs to look to economist Adam Smith for inspiration.
Process models for construction have remained largely the same for hundreds of years, with highly skilled labor carrying out tasks for which they are overqualified 80% of the time.
Applying SPC to the automotive industry allowed cars to become better and less expensive.
The lack of the same methodology in construction has contributed to waste and to soaring prices, Daneshgari said, but he believes that dynamic is about to change.
About the benefits of industrialization, “it has been proven that you can build at twice the speed using half the resources,” Daneshgari said. “Technologies are slow to reach construction, but when they do the impact and rewards are significant and worthwhile.”
Stacking problems occur when small errors in each building component multiply over multiple floors.
This leads to electrical, power and other services, such as heating and ventilating, no longer fitting the structure.
To increase efficiency, eliminate waste, and increase profit margins, companies in the construction industry, as well as governments, must invest in R&D, Daneshgari said.
Attracting outside talent to newly structured construction enterprises gives them a much needed and valuable intellectual boost.
Construction industry players who don’t step up to the challenge of modernizing their processes will hold the entire industry back, Daneshgari believes.
He cites W. Edwards Deming, who made significant contributions to industrial science and practice. Deming proved that individual performance could only be improved by “elevating the entire system,” Daneshgari said.
(All quotes from Dr. Perry Daneshgari. Article source: Compass: The 3DEXPERIENCE® Magazine)
Download Industrialization of the Construction Industry, a whitepaper commissioned by Dassault Systèmes and prepared by MCA, Inc. (Dr. Perry Daneshgari and Heather Moore, with contribution from Greg Bau). The paper maps out the construction industry challenges, relates the history of industrialization in the manufacturing industry, and summarizes 5 critical aspects and approaches. Get the whitepaper here.