As head of global marketing for the AEC Industry at Dassault Systèmes, Mr. Moriwaki launches and promotes groundbreaking Industry Solution Experiences including "Optimized Construction," "Façade Design for Fabrication," and "Civil Design for Fabrication." He is a member of buildingSMART.
Remodeling the Architectural Design Process
January 12th, 2017 by Akio Moriwaki
The following article is excerpted from the Dassault Systèmes SHoP Architects customer case study.
Chris Sharples, founding partner at SHoP Architects, believes that architects should think more like manufacturers and to try to pull as much off the construction site by getting things prefabricated and manufactured in a controlled environment and then assembling the modules on site.
Click to Tweet: “#Architects should think more like
manufacturers” -@SHoPArchitects #AEC @3DSAEC
“Generally, in architecture, there are many workflow inefficiencies, in the way disciplines, owners and trades interact with one another. A lot of time and effort is spent communicating intent between parties. With technology evolving all the time and computer processing power getting better, it is becoming more realistic to do real-time simulations and collaboration….
“Of course, we can approach projects in the traditional way but I think we can really blow the doors off the barn by taking advantage of a modular approach, which is very well developed in the 3DEXPERIENCE platform,” Sharples said.
He also believes in the power of technology and the determining role it has on the way his firm’s practice has evolved.
“One of our biggest challenges is moving from the traditional way of working using plans and sections – dealing with space and all the things that go into a structure like air flow and environmental controls – to working with 3D models.
“A traditional plan-and-section approach often leads to misunderstandings when presenting information to clients, consultants or to the build team. Working with 3D models that represent all aspects of a design from a structural, mechanical and systems point of view enables us to manage that complexity in a more collaborative way. We can then create a more seamless relationship between all the different disciplines that go into constructing a building. Working with 3D models can improve the way we design and communicate because it is more open and transparent.”
REDUCING TIME WITH DESIGN TEMPLATES
SHoP capitalizes its know-how and design practices with reusable templates in Design for Fabrication.
“Our designs often involve unique components, which would increase complexity and a duplication of information that could be a challenge to manage conventionally,” said John Cerone, associate principal at SHoP Architects.
“We can demystify design complexity by capturing our knowledge in templates and using them when similar concepts arise from one project to the next. Concept and deliverables are of course unique to every project, but preserving the process in templates is invaluable for efficiency.”
Click to Tweet: Concepts & deliverables are unique but preserving the process
in templates is invaluable -@SHoPArchitects @aeccafe
In addition to templates, SHoP relies on 3D to accelerate the design to manufacturing process.
“We’re going directly from digital model to fabrication,” Cerone said.
“The machines develop NC code directly from our CATIA models for the fabrication of the façade. And since everything is on a single platform, there is no loss of information because we don’t need to transfer data to and from heterogeneous systems. It’s all compatible and in one place.”
“If you look back to the renaissance or gothic periods, those who designed and those who built worked together,” Sharples said. “Ironically, designers weren’t using drawings in most cases, they were using models to explain the design to the craftspeople, who would look at those models and then climb up on the scaffolds to start building.”
Click to Tweet: Historically, those who designed &
those who built worked together -@SHoPArchitects
“The 3DEXPERIENCE platform allows for that kind of collaboration to happen, starting at the predesign stage and watching the model, which is actually organic, alive and changing, grow through to construction or manufacture. The 3DEXPERIENCE platform enables this evolutionary process because it is a flexible and open platform. And what’s great about it is it not only covers design and construction, it covers a building’s entire lifecycle. It’s sustainable innovation.”
LIVE DASHBOARDING FOR RAPID DECISION MAKING
Moreover, 3DEXPERIENCE has delivered a level of efficiency to SHoP’s workflow, which just didn’t exist before.
“People are engaging the project at the concept level and watching it mature through its lifecycle,” Cerone continued.
“The 3DEXPERIENCE platform powered by ENOVIA allows us to create a social and collaborative environment around our projects. Anyone, with or without design experience, can access 3D representations, associate that with information posted on the platform by other disciplines, and create interrelationships between scheduled tasks and geometry. It allows more stakeholders to engage in the design process, which has changed the way we approach new projects. We find enormous benefit leveraging this technology at the conceptual level and seeing our concepts grow as we explore different options along the way. It’s a real eye-opening experience.”
SHoP uses the 3DEXPERIENCE platform’s live dashboarding capabilities with ENOVIA to allow people with specific roles and interests to participate in the project at various stages and maturities.
“Stakeholders can tailor their dashboards so that they have a real-time view of the aspects of the project that interest them and to make informed and rapid decisions on issues as they arise,” Cerone said.
Click to Tweet: Remodeling the Architectural #Design
Process @SHoPArchitects #AEC @3DSAEC @aeccafe
On any given project, SHoP Architects manages various disciplines and a vast amount of information. Using Dassault Systèmes’ 3DEXPERIENCE platform on the cloud, including the Façade Design for Fabrication Industry Process Experience, SHoP designs and coordinates global stakeholders with a real-time, up-to-date view of project information. This enables stakeholders to make timely decisions, collaborate better and enhance innovation.
Download the full case study.
Watch the SHoP Architects team explain how they think about using technology to evolve the practice of architecture and construction:
Industry Process Experience: Façade Design for Fabrication
Whitepaper: Technological Changes Brought by BIM to Façade Design
Categories: 3D, Business Processes, Collaboration, Dassault Systèmes, Façade Design, Prefabrication, Technologies