Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
Media Day at Autodesk University 2011
November 28th, 2011 by Susan Smith
Today’s Media Day at Autodesk University at the Venetian in Las Vegas attracted 95 bloggers and journalists coming from 80 different countries. Also they expected 8,000 attendees to attend the event.
Chris Bradshaw, senior vice president and chief marketing officer, spoke on the topic, “Autodesk’s Evolving story,” in which he outlined the company’s history in relation to the changing technology.
He said revenues come from all three geographies – more than half the revenue comes from outside North America. Revenue breaks down to 28% from AEC, 24% from manufacturing, 10% from Media and Entertainment and 38% from PSEB.
He talked about how Autodesk was born during a disruptive time period of the mainframe shifting over to the personal computer. Yet today’s times are more disruptive, as the desktop internet went to a billion users. “With mobile devices we’re projecting 10s of billions of units,” said Bradshaw. “Many will have more than one of these things. I would guess many here have more than one mobile device, more than one accessing the cloud.” Which was proven with a show of hands in the room.
Steve Blum, senior vice president, Worldwide Sales & Services, spoke on “Customer Challenges.” He said that with the cloud you can leverage infinite computing and run a thousand different “what if” scenarios is 15 minutes and choose the best design option that meets your needs. The cloud and mobile are changing the way people get their jobs done.
Amar Hanspal, senior vice president, Platofrm Solutions and Emerging Solutions and Emerging Solutions, talked on “The Age of Empowerment.”
“Today we have to look at what do we do when everyone is connected, how do we reimagine this?” Hanspal pointed out that social media wouldn’t exist if everyone wasn’t connected. “The minute we use the cloud, people assume we’re using a vendor made cloud product. What we’re trying to do is use the cloud where it’s useful and adds to the cloud, not cloud for cloud’s sake.”
The cloud is good for Connectivity, Content, Infinite computing, and Design for everyone.
Brian Matthews talked about 3D printing and laser scanning, stating that 3D printing “will change the world.”
Additionally he listed six major technology disruptions:
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Tags: 3D printing, AU, Autodesk University, cloud, data capture, digital-to-analog, disruptive technologies, infinite computing, Las Vegas, laser scanning, mobile, reality capture, simulation, what if scenarios