Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ newsletters and blogs. She writes on a number of topics, including but not limited to geospatial, architecture, engineering and construction. As many technologies evolve and occasionally merge, Susan finds herself uniquely situated to be able to cover diverse topics with facility. « Less
Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
Top ten trends of social media — innovation as per Randi Zuckerberg
November 29th, 2011 by Susan Smith
At AU 2011 today, Randi Zuckerberg, Harvard grad and sister of the infamous Mark Zuckerberg, founder of Facebook, spoke on her experience and the impact of social media on our lives today. She went to work for her brother’s company after a stint of advertising in New York.
One of the formative experiences for her was what happened during the Virginia Tech Shootings – “every college student on FaceBook immediately changed their tag to a black ribbon for Virginia Tech, nobody told them to do it – it was my aha moment,” said Zuckerberg. “In September of this year I left Facebook to start my own media company – R to Z Media, to help companies maximize their investment in social media.” Also she has another project -a six month old son. New moms are the most engaged demographics on Facebook – they spend two hours a day on Facebook, “because you don’t sleep when you have a baby.”
“Social media is changing business completely, especially new people entering the workforce expect to access information easily and immediately. People are always wired and plugged in expect to collaborate, sometimes IM with other colleagues expect to get information in real time.”
At Facebook, Zuckerberg said they believed a great idea could come from anywhere. Some of the best ideas came from random ideas. Positive news travels faster and farther than ever before. Also negative news travels the same way. Every customer has a digital megaphone to all their friends.
People need to adopt social media guidelines for their companies, using geotargeting, and other methods.
Zuckerberg listed 10 Top trends in social media