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Posts Tagged ‘Autodesk’

Autodesk moves from products to “suites”

Wednesday, March 23rd, 2011

In a Webex this week Amar Hanspal, senior vice president, Platform Solutions and Emerging Business for Autodesk talked about the 2012 portfolio which will soon be available.

Because customers are successful using multiple products, Autodesk is not offering single products in this release, but rather suites of products for all kinds of design. He called it an “integrated software approach.” A lot of discussion was spent on artists and production facilitators in the entertainment industry, a big customer of Autodesk products.

The suites cost “a few hundred dollars more than an individual software program” but offer more in terms of interoperability and the entire suite will be offered on a USB thumb drive.

Here is a list of the various suites:
Design Suite*
————-
(inc. AutoCAD, Showcase, Sketchbook Designer, Mudbox, 3ds Max Design and Alias Design)

Building Design Suite*
———————
(inc. AutoCAD, AutoCAD Architecture, AutoCAD MEP, AutoCAD Structural Detailing, Showcase, SketchBook Designer, Revit Architecture, Revit Structure, Revit MEP, 3ds Max Design, Inventor, Navisworks Manage and Quantity Takeoff)

Infrastructure Design Suite*
—————————
(inc. AutoCAD, AutoCAD Map 3D, Navisworks Simulate, AutoCAD Civil 3D, 3ds Max Design and Navisworks Manage)

Plant Design Suite*
——————-
(inc. AutoCAD, AutoCAD P&ID, AutoCAD Plant 3D, Navisworks Simulate and Navisworks Manage)

Factory Design Suite*
———————
(inc. AutoCAD Architecture, AutoCAD Mechanical, Autodesk Vault, Autodesk Showcase, Autodesk Factory Design Suite Utilities, Inventor, 3ds Max, Navisworks Siimulate and Inventor Professional)

Product Design Suite*
———————
(inc. AutoCAD Mechanical, Autodesk Sketchbook Designer, Autodesk Vault, Autodesk Showcase, Autodesk Mudbox, Inventor, 3ds Max Design, Inventor Professional and Alias Design)

Entertainment Creation Suite*
—————————–
(inc. Autodesk 3ds Max or Autodesk Maya, Autodesk Softimage, Autodesk MotionBuilder and Autodesk Mudbox)

* – Software included varies according to Suite versions; Standard, Premium or Ultimate.

I will be attending the AEC Media Summit in Waltham, Mass. in two weeks and will have a full report on the suites at that time.

 

 

 

 

Free AEC stuff

Wednesday, January 5th, 2011

Free online, free* 30-day trial for AutoCAD LT 2011 software from Autodesk.

Autodesk offers the January ADN plugin of the month: DrawOrder by Layer for AutoCAD

GstarCAD announced the pre-release of GstarCAD 2011 version for public evaluation.

Thermafiber, Inc. and ARCAT have developed AutoDesk Revit BIM objects for Thermafiber’s mineral wool insulation products. These objects are available for free download on the ARCAT site and also accessible on Thermafiber’s website.

Top Ten Autodesk Labs Downloads for 2010

Q&A session with Carl Bass

Monday, December 6th, 2010

Carl Bass on infinite computing….

 

What will we see in terms of cost for infinite computing after it’s in place?

 

You have two things going on simultaneously: you have a deep curve into the climbing price of computing – computing is the only asset that’s going down in price while everything else going up. From the commercial perspective we’re shifting some of the costs from customers back to us. Generally people providing this today are not as computer intensive – like Salesforce.com.

 

We’re affordably doing it; you can now try AutoCAD LT running off the cloud.

 

Right now the spot price for cloud computing is at 3 cents an hour.

 

If I’ve got infinite computing available, when and where do I make the decision to use it?

 

We’re going to have a hybrid computing model. Because of the tablet, there is incredible computing power and you don’t need to be connected. You’ll continue to have local devices – and the cloud for compute intensive jobs. We don’t build out our own cloud, for most of them we are trying to use commoditized resources, if you need an answer within short period of time you pay more; there are some models like this. What if people are able to solve problems they were never able to solve before?

 

We think the cloud is a choice. Some customers no longer want the local choice, where they need power and resources; they want another choice of deployment. Choice is available to all customers. Pricing models are changing; mobile devices are putting pressure on the market. The way we can use infinite computing is by offering different models for those who only need this software two hours a month.

 

I’m not sure if it has any fundamental pressure on pricing in general, what pressure it does introduce is offset by greater capability. The price of fundamental resources goes down while capabilities go far up.

 

What kind of delivery models will you see?

 

You’ll see electronic software downloads rather than boxes, some people deploying through streaming, etc., and other services that purely exist in the cloud only. You’ll have a variety. We’re looking at our subscription program for people to get information on options.

 

What about Autodesk’s growth?

 

Our business without acquisitions is no better or worse than other years, we have 12-15% growth rate in 2010, and that can be changed by economic conditions and by acquisitions. We have factored in the idea of infinite computing but at a low level.

 

Are you addressing multicore?

 

We have done a lot of multicore work on our products. It works only when you’re doing a lot of the same thing, like sorting a lot of data items. Our studies show it accounts for only about 15 percent of what engineers do. That’s why the breakthrough is making the cloud available. We can run a larger analysis process across more iterations.

 

We have some amount of work in foundation stuff, there are some ways to do things in a multithreaded way. It’s a valuable technique, not quite as valuable in general purpose computing as you might think. We’re much more interested in what allows you to optimize an answer to a question.

 

What about the consumer market?

 

Our customers are mostly professionals, 1 percent top account for 30 percent of our revenue, 70% of customers account for other revenue. Historically we haven’t done much with consumers, SketchBook Pro is way past 2 million people who have downloaded it, and it has done amazingly well. It’s phenomenal in what it’s been able to do in terms of generating awareness. Selling SketchBook at $8.99 is not a way to make profitable business but it has done a great job of raising awareness, to understand also what people are looking for. There is a greater influence of the consumer market going back into the professional market.

 

We need to pay attention to the consumer market and see what is going on, such as the community that gets created around Flickr, that social community around professionals. I don’t think our business will change to become a consumer business, although we have more people coming in at the entry stage as new users and students, a feeder population, and are getting people interested in design and math.

 

We need tools that everyone can take advantage of.

 

People are more interested in moving things to mobile devices. Open source was the end of an era – commodization. There is still open source software out there successfully deployed in server based environments, but most of our software doesn’t fall into that category.

 

 

AutoCAD for the Mac and Mobile announced

Wednesday, September 1st, 2010

Autodesk announced yesterday AutoCAD for the Mac and Mobile, actually, these products were announced Monday, Aug. 30, in an article in The New York Times, but trade press had received an embargo to not print anything until after the press release went out on Tuesday.

AutoCAD for the Mac runs natively on Mac OS X. The company also announced AutoCAD WS mobile application for the iPad, iPhone and iPod Touch that will make it possible for users to share and edit AutoCAD designs in the field.

Autodesk discontinued AutoCAD on the Mac some 17 years ago, and in 2009 they surveyed users on their interest in re-introducing AutoCAD on the Mac. The query was met with an overwhelming response.  Are more architects using Macs these days, or are they used more in the entertainment industry? It may simply be what Autodesk states in their press release, that the reintroduction of the Mac broadens the number of platforms the software is available on. 

Nemetschek’s Vectorworks 3D BIM modeling product was a Macintosh only application for many years, and still remains a favorite among the Mac community.

Recently, the German-based company Graebert, a partner of Dassault Systems, released 2D drafting software ARES Commander for Mac OS. 

 
Autodesk Will Reintroduce Its AutoCAD Design Software for Macs, Miguel Helft, August 30, 2010, The New York Times (registration required)

 

Autodesk brings flagship software to Apple Financial Times, August 31, 2010

 

AEC Headquarters showcases building trends

Thursday, April 8th, 2010

This past week I had the pleasure of attending Autodesk’s AEC Division Headquarters in Waltham, MA for a press technology day. The building itself on Trapelo Road is a showcase for what can be done today with new approaches and technology.  An unassuming, box-like, 61,000- square-foot office building that required an entire build-out, the building now is a testament to the use of integrated project delivery (IPD), sustainable design, digital-design-to-fabrication, and of course BIM. Local architectural firm KlingStubbins and Tocci Building Companies were instrumental in bringing these concepts to fruition with their experience in successful deployment of BIM and IPD.

Inside, there are spacious training rooms and conference rooms with 90% natural daylight, as well as a “Telepresence” room where global meetings can be held and everyone “present” can be seen on a wall-sized screen.. Phil Bernstein, FAIA, vice president, Industry Strategy and Relations for the AEC Solutions Division, said this has cut down on their travel expenses as they can now hold virtual meetings.

I am not sure what local materials might have been used, it did seem more of a display of Autodesk technology rather than an implementation of local resources, other than local architectural and building companies.

The meeting was intended as a way to introduce press to the building and to demonstrate the 2011 product line.

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