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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Jeweler Kameleon in Heuvel Galerie, Netherlands by COEN! Design Agency

April 14th, 2011 by Sumit Singhal

Kameleon, a jeweller, has chosen COEN! to take care of its design management. All communication of this trendsetting jeweller is designed and guarded by COEN!. Jewels in this shop are presented by personality, not by material or by brand. A new logotype, designed in four personalities, and a new website are the first results of this new identity. After that, the interior is changed.

Kameleon Interior View

  • Project: Jeweler Kameleon
  • Location: Heuvel Galerie, Netherlands
  • Client: Jeweler Kameleon, Eindhoven
  • Interior Designer: COEN! Design Agency, Eindhoven
  • Software used: Adobe Illustrator and Photoshop

Kameleon Interior View

  • Interior Builder: Cokoen, Eindhoven
  • Floor: +/-­‐50m2
  • Start Design: 2010
  • Start Building: 2010
  • Delivery: 2011
  • Photography: COEN! | Roy van de Meulengraaf

Kameleon Interior View

Everyone is unique. COEN! and his team have the expertise needed to translate this uniqueness into a consistent and powerful corporate identity which fits like a glove.

Kameleon Interior View

A chameleon has the unique ability to change its colour. Kameleon has changed its colour and appeal by a new interior. Banners in different shades colour the floor and the walls. A black ceiling supports these stripes. Bright white showcases attract the attention to the modern jewels in an appealing way. The whole shop is illuminated energy efficient. COEN! signs for the right interior that sparkles and glows in changing colours.

Kameleon Interior View

In this project the designer uses colour effectively: an appropriate colour combination can greatly enhance your shopping experience. Colour elements enhance and focus attention on the identity of this shop.

Kameleon Interior View

Jaap Bothof, owner of ‘Kameleon’ says: ‘COEN! developed an innovative concept. This concept is created after some brainstorm sessions with our team. We are sure that this investment in design pays itself back in time twice over.’

Kameleon Interior View

Designer and his design team

Coen van Ham (1971) is a Dutch conceptual designer, architectural designer and source of creative inspiration. He studied at the renowned Design Academy in Eindhoven.

COEN! is one of the leading agencies in the Netherlands on account of its innovative concepts, stunning designs and inspiring workshops. His style is colourful, graphic, sober and communicating.

Coen and his team shape and guard over identity. Designs for your works of art, corporate identity, product and interior are all based in a powerful and unique concept. Designs by Coen van Ham have been included in several design and art collections. His work was shown in a diverse range of exhibitions worldwide. Coen’s work has been featured in numerous magazines and books.

Curious? Experience more of his inspiring projects at

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Categories: Gallery, Illustrator, Photoshop, Showroom

2 Responses to “Jeweler Kameleon in Heuvel Galerie, Netherlands by COEN! Design Agency”

  1. Jeweler Kameleon in Heuvel Galerie, Netherlands by COEN Design Agency #

  2. – Architecture Showcase – Jeweler Kameleon in Heuvel …: Kameleon, a jeweller, has chosen COEN! to …

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