Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Botoxcloud at Transmediale in Berlin, Germany by SAQ
April 21st, 2011 by Sumit Singhal
SAQ is a conceptual and interdisciplinary design agency specialized in developing spatial sceneries and concepts. The practice relies on a broad range of competencies where both architects, interior designers, urbanists, video-artists and graphic designers team up according to the specific orientation or necessities of each project. SAQ believes strongly in co-operation and regularly invites professional experts or companies to participate in the materialization or the elaboration of an idea.
Scale is no parameter. Intensive research, sketching, simulation, and dialogue are the fundaments of an intensive creative process leading to proposals for both small scaled designs and major urban complexes.
The multi-disciplinary fundaments on which it was conceived has orientated the studio since the beginning towards a range of activities that go beyond the traditional boundaries of an architecture practice. This interest is an ongoing process. Each project undertaken is a purpose to broaden perspectives.
The subjects on which SAQ is asked to ponder are multiple: the studio can be asked to contribute concepts for marketing strategies as well as for temporary installation for public events. This within the constantly evolving framework of societal and technological evolution.
In this versatility, every project or concept undertaken by SAQ thrives to deliver to its end-user powerful and moving experiences where all senses can be stimulated and where the materialized space almost forms an event in itself. As long as there is a creation of sense.
SAQ considers the relationship with the client as a vital element in the design process. A successful project is always the fruit of passionate and constructive debates between client and studio. With as ultimate goal the satisfaction of the end-user.
Acclaimed projects such as the fashion concept store L’ECLAIREUR (Paris-FR), or the restaurant KWINT (Brussels-BE) are some of the latest high-end realizations of SAQ’s interior architecture department. Currently, SAQ is also engaged in the masterplan outline for mixed use development in Brussels and Berlin where the offices are equally located.