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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Beblond Flagship Salon in Stuttgart, Germany by Raumspielkunst

 
April 29th, 2011 by Sumit Singhal

The brand development “Beblond“ complements the services around professional hair-care with a specialised environment dedicated to sustainable colouring, dyeing and styling. This sophisticated service which already conquered the United States should now be imported to Europe.  Our clients – professionally trained for this creative service have proven their skills during numerous fashion events and roadshows and now intend to increase the popularity of their brand together with the associated products they use.  raumspielkunst took the challenge of designing the first flagship studio.

Images Courtesy Michael Eckel

  • Architect: Raumspielkunst
  • Name of Project: Beblond Flagship Salon
  • Location: Stuttgart, Germany
  • Client: Private
  • Programme: Retail store, architectural CI
  • Photographer: Michael Eckel
  • Software used: Vectorworks, Sketchup and Cinema 4D

Interior View

  • Service phases: 1-9
  • Net internal area: 108 m²
  • Costs: 78.000 €
  • Finished: 2011
  • Graphic design: modularlab, D – Stuttgart
  • Carpenter: Ingo Launer, D – Reutlingen
  • Foam furniture: Leolac, NL – Wansum

Interior View

The two founders of Beblond, Giovanna Ursida and Tom Frietsch asked for a versatile architecture with unobtrusive appearance where the client remains in the focus of attention. Beside that, everybody enjoying the services of styling and dying should have his or her personal space with sufficient intimacy.

Images Courtesy Michael Eckel

The studio should be of neutral, white or black appearance. This guarantees neutrality and serves as ideal background for all the fine shades of blond hair. Beside these central themes the new location of Beblond should radiate comfort and modern elegance and attract people of conservative as well as progressive taste.

Structure

The team of raumspielkunst reacted with a concept which contains few, essential elements. A “carpet“ with integrated furniture stretches out around and beneath “hovering“ styling stations. Beside additional secondary service structures like a little tea kitchen, a space for mixing all individual colours and an office unit, this essential, central floating element can be detached and rotated to serve as sitting furniture for temporary events like shows and workshops.

 

Images Courtesy Michael Eckel

This interactive architectonic approach to gain functional space by using elements with double functionality has the extra advantages of forming an expandable object ready to be arranged in numerous ways. The new studio of Beblond is therefore a highly adaptable service world with increased efficiency. It is capable to evolve around a demanding client and his personal needs in Stuttgart and future locations.

Hall

Images Courtesy Michael Eckel

Interior View

Images Courtesy Michael Eckel

Interior View

Model

Site 01

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Categories: Cinema 4D, Salon, SketchUp, Vectorworks

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