Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Nestlé’s Chocolate Museum in Sao Paulo, Brazil by Metro Arquitetos Associados
July 27th, 2011 by Sumit Singhal
Article source: Metro Arquitetos Associados
The intention in designing the structures of the public visiting of the Nestlé chocolate factory is to make a generic landscape of the highway that link Sao Paulo and Rio de Janeiro, the biggest Brazilian cities, revealing the presence of an area of visitation. This visibility is done by building towers to access the new route, in glass and steel, which in addition to the strong brand exhibition resolve the conflicting currents between production and visitation. The structural geometry and the materials used are designed to provoke a sensory and perceptual experience, and contribute to the seizure of information about the history and production of chocolate spread along the route.
The project is an intervention inside the Nestlé chocolate factory. Built in the 60’s, the tour was designed to receive external audience, but in a precarious manner and without museum character. The intervention resolved three main issues: conflict of flows between the external and public workers, make simple path through a museum with interactive content and, finally, to demarcate the existing building with strong character. We created two towers and walkways outside the factory, access a [lower] and another in the output [in front of the largest and Dutra], both composed by a set of stairs and elevator.
The metal structure of the towers and walkways is composed of tubular 100mm diameter, with variations in the thickness of the inner walls provided with that same detail of setting vedos either laminated glass panes with red film [south face], sometimes steel sheet brise expanded type [north side]. The floors are in perforated steel plate and contribute to natural ventilation and drainage. The roofs are in flat sheet steel top and bottom with EPS in the core for better acoustic and thermal performance. The structure is composed of triangular modules non-coplanar 2.5m that are repeated every 10m. This configuration also aids in structural bracing and thus allow a more slender means that the plans reflect different glass figures of the landscape.
The spans of the ‘bridge 1’ is 10 meters [supported on metal pillars and beams session variable] and the space between the ‘tower’ 1 and manufactures, 27.5meters. Already on the catwalk II, the gap between the tower and the pillar is 15m, and the balance to the mill is 5m. Inside the track, 10 core themes were designed according to the plant’s production, from raw materials, through the different stages of production to the final stage of packaging. Circular windows were opened at strategic points. Each core has colors, materials and character as distinctive soundtrack, narration and special scenery.
The project is a mega structure for public viewing at the Nestlé factory – the architectural design and museology were in charge of Metro Arquitetos – and consists of two towers and an elevated runway, all composed of steel and glass, spread over an area of 1850m ². The structure calls attention of travelers on the highway that connects São Paulo to Rio de Janeiro, the President Dutra, by their structural geometry. The factory is installed in Caçapava (near 110 km from São Paulo).
Part of the communication project Chocolovers, developed by JWT – brazilian agency of Nestlé–, which takes children and adults to tour the factory. Now visitors will not be conducted on the ground, but by the high walkway that runs along the inside of the factory.
With easy access structure provides a roadmap to visitors who, like in a museum, accompany the whole process of manufacture of Nestlé chocolates which will be presented in an interactive and engaging tour with information about the production process from raw material to the container without disturbing the production.
Contact Metro Arquitetos Associados