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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Nestlé Chocolate Museum in Toluca, State of Mexico by Rojkind arquitectos

 
August 11th, 2011 by Sumit Singhal

Article source: Rojkind arquitectos

The Red Alebrije

Architecture as an experience. Sensory architecture, experienced through the architectural tour, through the surprises, the turns and the bends. Architecture as a challenge. The forms and spaces contained, as well as the times are pushed to the limit. Complexity and record time: three months to project and build. Dramatic and expansive architecture that reflects the frozen instant of trains crashing in the air.

Exterior View (Images Courtesy Paúl Rivera)

  • Architect: Rojkind arquitectos
  • Project: Nestlé Chocolate Museum
  • Location: Toluca, State of Mexico
  • Design Principal: Michel Rojkind
  • Program: Cultural and Educational
  • Construction Area: 634 m2

Exterior View (Images Courtesy Paúl Rivera)

  • Status: Built
  • Design Date: January 2007
  • Completion Date: April 2007
  • Project Team: Agustin Pereyra, Mauricio Garcia-Noriega, Moritz Melchert, Juan Carlos Vidals, Paulina Goycoolea, Daniel Dusoswa, Matthew Lohden
  • 3D Massing: Juan Carlos Vidals
  • Traqs: Luis Araiza, Jesús Gonzales, Agustin Villegas
  • Construction: Factor Eficiencia [Fermin Espinosa, Francisco Espinosa, Carlos, Juárez, Ricardo Brito, Francisco Villeda, Ana Isabel Morales, Verónica Jaimes]
  • Structural Engineer: Moncad [Jorge Cadena]
  • Lighting Design: Noriega Arquitectonics Iluminators [Ricardo Noriega], Fernando Gonzáles
  • Landscape Design: Ambiente Arquitectos & Asociados [Fritz Sigg, Juan Guerra], Erick Flores
  • Construction Photographs: Guido Torres
  • Final Photographs: ©Paúl Rivera

Exterior View (Images Courtesy Paúl Rivera)

Located over the side lane of the highway in the entrance to Toluca, in the edge of a 300 meter long insubstantial industrial installation that used to pass unnoticed, the new object appears with the spectacular nature of a window display. Half way between Mathias Goeritz’s The Snake and Munch’s Scream, this zigzagging origami rises from the garden level and becomes the entrance to a magical world, to the tour of the chocolate factory that rivals Tim Burton’s imagination. The six hundred square meters of new construction standing over the garden, house a reception area, a theater that prepares young visitors for the trip to the world of chocolate; the entry to the existing tunnel that circles around the production areas in the inside of the factory and the chocolate and gadget store at the end of the tour.

Exterior View (Images Courtesy Paúl Rivera)

And so, a back staircase engulfs the groups of scholars with a trumpeted and faceted prism. The triangles of the unfolding kaleidoscope are made out in different shades of white to accentuate the different planes. The lobby opens up over an insipid view of high voltage cables, billboards and highway to give way to the groups of visitors between the information desk and the chocolatebar shaped sofas. The theater in this little EPCOT, encloses the visitors for a few minutes to introduce them virtually to the liquid world of candy. From there, the tour begins through the corridors, tunnels and observation decks over the halls of the factory. Before leaving, a store invites us to perpetuate the moment with objects to take home and thrones that transform us into royalty for an instant.

Exterior View (Images Courtesy Paúl Rivera)

This urban-scale toy invites us on an emotional tour and gives free rein to the exuberant creativity of Michel Rojkind. The new alebrijered on the outside and white on the inside- made from urgent origami, bursts out like a unique icon in the Tolucan periphery.

Construction work (Images Courtesy Guido Torres)

Exterior View (Images Courtesy Paúl Rivera)

Construction work (Images Courtesy Guido Torres)

Construction work (Images Courtesy Guido Torres)

Construction work (Images Courtesy Guido Torres)

Construction work (Images Courtesy Guido Torres)

Interior View (Images Courtesy Paúl Rivera)

Interior View (Images Courtesy Paúl Rivera)

Interior View (Images Courtesy Paúl Rivera)

Interior View (Images Courtesy Paúl Rivera)

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Category: Museum

2 Responses to “Nestlé Chocolate Museum in Toluca, State of Mexico by Rojkind arquitectos”

  1. katia_ka says:

    Cool post! I’m happy))
    Thank you very much! From Russia///

  2. vi nguyen says:

    beautiful

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