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Sanjay Gangal
Sanjay Gangal
Sanjay Gangal is the President of IBSystems, the parent company of AECCafe.com, MCADCafe, EDACafe.Com, GISCafe.Com, and ShareCG.Com.

UNIQLO Cubes in New York by HWKN

 
August 17th, 2011 by Sanjay Gangal

Article source: HWKN

HWKN ANNOUNCES THE ARRIVAL OF THE UNIQLO CUBES

Designed by HWKN (Hollwich Kushner) ”UNIQLO CUBES,” have arrived in New York City, opening today, July 28th at the Highline Rink at 30th St. and 10th Ave. The two cubes celebrate UNIQLO’s innovative yet classic apparel in jewel-like architectural packages.

Night View

  • Architect: HWKN (Hollwich Kushner)
  • Name of Project: UNIQLO Cubes
  • Location: New York City, NY, USA
  • Client: UNIQLO USA
  • Status: Realized
  • Creative Direction: Todd Waterbury, Consultant Creative Director
  • Software used: Rhino, V-Ray, AutoCAD, Adobe Suite

UNIQLO Cubes

  • Project: Mobile POP-UP stores
  • Account Direction: Christian Wolfe
  • Media Planning: Joe Andrews
  • Logistics: Neverstop
  • Fabricator: ImagiCorps
  • Engineering: Dan Lofstrom
  • Sales Pavilion: 2 Cubes at 64 SF each
  • Partner in Charge: Matthias Hollwich
  • Project Leader: Robert May
  • Team: Adam Hostetler, Matthew Hoffman, Tim Aarsen, Mariline Laenen, Alana Goldweit

Exterior View

The HWKN designed cubes illuminate and enlighten ”The Lot” at the terminus of the recently opened second phase of the High Line. The cubes are equipped with glowing façades and integrated shelving structures, simple and striking at once, to host UNIQLO’s unique products. The pop-up stores showcase UNIQLO by forming simple volumes with high-tech surfaces cladding their gridded forms.

Exterior View

“It is an architect’s dream when program (shelves), structure, surface and form become an integrated unity. It is the first time we have seen such a consistency within the typology of pop up spaces” Matthias Hollwich, Cofounder and Partner, HWKN (Hollwich Kushner)

Interior View

The two cubes were unloaded late last night, completing their long journey from Seattle where they were manufactured, and then placed into location at the entrance to ”The Lot.” A section of each cube slides open like a vault, inviting people to come visit, shop the collections, and purchase the treasures that lay inside.  At night all cubes glow in the dark to mark their presence. UNIQLO’s brand presence emerges from the powerful simplicity of the glowing forms and at the high level of material quality and detailing.

Exterior View

“Working with HWKN on the UNIQLO Cubes was a thrill; their combination of precision and playfulness felt just right for the brand.”  Todd Waterbury, Consultant Creative Director, UNIQLO North America.

UNIQLO Cubes

The rink pattern, also designed by HWKN, forms a gridded background for the cubes to lock into location. The grid, derived from an intensification of Manhattan’s urbanism, is distorted within the rink itself by imitating the vortex of the roller-blades and roller-skates circling over it.

UNIQLO Cubes

“The new roller skating rink and the two UNIQLO cubes are exciting ways to bring architecture into the lives of New Yorkers everywhere and activate the forgotten corners of the city.” Marc Kushner, Cofounder and Partner, HWKN (Hollwich Kushner)

Bird Eye View

“The UNIQLO CUBES are an example what we at HWKN call Optimistic Architecture – the idea that everything we do as architects has the potential to enrich our society, including people, brands, and culture.” Matthias Hollwich, Cofounder and Partner, HWKN (Hollwich Kushner)

Aerial View

About HWKN

HWKN (Hollwich Kushner) is a New York based group of architects, designers, social media experts and inventors operating within the field of architecture, urbanism, branding, digital media, and development.  The office is currently involved in a diverse range of projects of all scales. HWKN architecture emerges out of an optimistic design approach, embracing all facets of contemporary culture to enrich and reinvent our profession. Projects act as incubators that leverage pop culture, social media, client needs, and branding to repurpose architectural traditions. Projects include co-founding Architizer, the world largest social media site for architecture, BOOM, a progressive community for aging, and most recently J2, the tallest high-rise building in New Jersey slated for construction in 2013. HWKN is putting its curiosity to work by making the impossible possible. See more under: www.hwkn.com

UNIQLO Cubes

About UNIQLO

Changing clothes. Changing conventional wisdom. Change the world.  UNIQLO is a subsidiary brand of Fast Retailing Co. (FR), a leading Japanese retail holding company that offers clothing under a number of brands, including Theory, g.u., Comptoir des Cotonniers and Princesse tam.tam. With sales of 814 billion yen in fiscal 2010, FR is the world’s fourth largest apparel retailer and Japan’s leading specialty retailer. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel.

UNIQLO Cubes

UNIQLO Cubes

Bird Eye View

Bird Eye View

UNIQLO Cubes

UNIQLO Cubes

UNIQLO Cubes

Interior View

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Categories: Adobe CS, Autocad, Rhino, Stores, V-Ray

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