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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

De Farine & D’eau Fraîche in QC, Canada by Surface3

 
March 9th, 2012 by Sumit Singhal

Article source: Surface3

De Farine & D’eau Fraîche is a pastry boutique, whose concept is founded on love, naiveté, and escapism. In designing the space, Surface3 sought to capture the essence of pastries and the way we enjoy them in a way that is simple, magical and lasting; from the exchange of pastries as a ritual signifying love and friendship, to the pleasure inherent in simple indulgence.

Image Courtesy Vladamir Antaki

  • Architects: Surface3
  • Project: De Farine & D’eau Fraîche
  • Location: 1701 rue Amherst, Montreal, QC, H2L 3L4, Canada
  • Client: De Farine et d’eau fraîche
  • Designers: SURFACE3
  • Design team: Jason Shatilla and Carla El-Samra
  • Surface: +/- 1700 square feet
  • Project end date: Janvier 2011
  • Photographer: Vladamir Antaki
  • Software used: Google SketchUp for the ideation process. Drawings were produced using Autocad.

Image Courtesy Vladamir Antaki

Surface3 developed the brand strategy, the visual identity and the interior design of the boutique. Hanging sculptural lights and custom made furniture finished in dark wood give the feeling that one is in an enchanted forest. The arrangement of space and the many surprising fine details blend with the pastry creations to tell a unique story that is intended to inspire and awaken the youthfulness and magic in everyone.

Image Courtesy Vladamir Antaki

SURFACE3 is a design office.

We design everything from brand identities to products and interiors. And in the process set out to generate new ideas that break the conventions that shape the everyday. We explore the intersection between business, technology, and culture in an approach to generate concepts that enhance everyday experiences.

Image Courtesy Vladamir Antaki

Image Courtesy Vladamir Antaki

Image Courtesy Vladamir Antaki

Image Courtesy Vladamir Antaki

Image Courtesy Vladamir Antaki

Image Courtesy Vladamir Antaki

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Categories: Autocad, Boutique, Shop, SketchUp

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