Sanjay Gangal is the President of IBSystems, the parent company of AECCafe.com, MCADCafe, EDACafe.Com, GISCafe.Com, and ShareCG.Com.
Surefoot Beaver Creek in Colorado by The Los Angeles Design Group, LLC
March 17th, 2012 by Sanjay Gangal
Article source: The Los Angeles Design Group, LLC
Beaver Creek is the seventh in a series of stores designed by The LADG for Surefoot. Each store is unique, specifically designed for the space and the demands of the local market. At Beaver Creek, the design concept of the store is not unlike the construction of a ski-boot: it’s an efficient, comfortable center, surrounded by a very complex and performance-driven shell. In the middle of the store there are several custom-fabricated pieces of furniture that house Surefoot’s custom fitting process. The furniture is designed to be unobtrusive and helpful – kind of like an ergonomic butler to the fitting process. Fittings are exacting, and customers can spend hours working with Surefoot staff to get the boot just right. Subtle angles in the furniture help position customers’ feet and a series of platforms bring boots up to exactly the right height for operators to work on them.
Unlike this calm center area, the periphery of the store is packed with product, information, and lighting. The form of the wall and ceiling are also much more complex than the center-area furniture. The wood “boot wall” at the rear of the store is actually not straight up and down; it leans forward from the top to bring boot as close as possible to people browsing through the store. The ceiling is folded into a series of curved panels, making a small store much bigger and scattering light so that the interior can be brought up to higher levels of illumination without any strong directional shadows.
Founded 25 years ago, Surefoot is now the world’s biggest and best ski boot specialty store. Their worldwide locations have a handpicked and personally trained corps of boot fitting specialists. Instead of power tools and guesswork, they employ precise state-of-the-art technology to deliver the guaranteed best fitting, best performing boots possible.