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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Gourmet Burger meets “Haute Couture” in Ontario, Canada by Jump Branding & Design

March 18th, 2012 by Sumit Singhal

Article source: Jump Branding & Design

On February 29th in Las Vegas, Jump Branding & Design Inc. captured two Association for Retail Environments (A.R.E.) Sustainability Awards for their design of the South St. Burger Co. at Bayview Village in Toronto (Ontario, Canada). The seven year old branding and design agency won the coveted 2012 Sustainable Project of the Year and the 2012 Grand Prize Tenant Improvement awards for the restaurant design.

Image Courtesy David Whittaker

  • Architects: Jump Branding & Design Inc.
  • Project: Gourmet Burger meets “Haute Couture”
  • Location: Bayview Village – Toronto, Ontario Canada
  • Client: South St. Burger Co.
  • Project Manager: Eric Boulden
  • Design Team: Eric Boulden, Melissa Zurfluh, Emily Strub, Richard Patmore, Jason Hemsworth, Jerry Alfieri
  • Engineers: Nova Trend, Seawood Consulting
  • Contractor: Unitedwell Interior Contracting
  • Project opening date: November 17 2011
  • Photographer: David Whittaker
  • Software used: Architectural Desktop 2011, SketchUp, Photoshop CS5, Illustrator CS5

Image Courtesy David Whittaker

The A.R.E. Sustainability Awards is the only competition focused on sustainable retail design, honoring retail projects for outstanding green building achievement. Entries are judged on innovation in design, integration, and benchmarks, and the highest honors go to projects that balance comprehensive sustainability with design aesthetic and functionality. The competition draws entries from around the world; with winning projects from the U.S., Canada, Mexico, the U.K., France, Germany, Italy, the Netherlands, Austria, and India.

Image Courtesy David Whittaker

JUMP Branding & Design Inc. has been the design agency of record since the inception of the South St. Burger Co. concept, among other high profile Canadian brands. This project was the most challenging one yet; it was the first time either company had ventured into LEED Certification process, and marked South St. Burger Co.’s first shopping centre location in Ontario.

“Bayview Village is a destination for all things Haute Couture, and caters to a discerning clientele. This was a fascinating project blending a premium burger concept with a fashion centric environment, using LEED Certification design standards, and pull it all together to represent a contemporary design, fitting the South St. Burger Co. brand and all stakeholders,” comments Eric Boulden, president at JUMP Branding & Design Inc. “We feel very fortunate to be recognized for our work on this project, especially considering the impressive projects of the other nominees.”

Image Courtesy David Whittaker

These awards fall on the heels of JUMP’s win at last year’s A.R.E. awards in the category of ‘Innovation in Energy 2011 Sustainable Award’ for South St.’s “Urban Concept” Shops at Don Mills location, which opened in 2010.

In keeping with South St. Burger Co.’s sustainability initiatives and to achieve LEED certification standards, the Bayview Village location reflects:

• Reduced energy consumption and optimized energy performance,
• Sourcing high efficiency equipment with ‘Energy Star’ rating,
• Reduced water consumption,
• Reduced construction waste by diverting all recyclable materials to recycling facilities to divert from landfills,
• An on-site construction management plan to control contaminants from entering HVAC during construction,
• Choosing regionally manufactured and extracted materials where possible,
• Choosing products with recycled content where favored,
• 85% LED lighting throughout the space,
• Using 100% of energy from sustainable sources,
• Use of low and no VOC paints and sealants, FSC certified wood, wood composite products & adhesives with no urea-formaldehyde,
•Increased ventilation to the space, and
Reduced CO2 emissions by ensuring no CFC equipment to be used.

Image Courtesy David Whittaker

About Jump Branding & Design Inc.
Jump was founded in 2004 by principals Eric Boulden, Jason Hemsworth and Jerry Alfieri. Jump’s hallmark is the careful development of tailored branding programs that provide meaningful differentiation and engage the target audience. The firm’s integrated approach to corporate identity, product packaging, retail and restaurant environments, and digital communications, is key to delivering consistency at every brand touch point.

Image Courtesy David Whittaker

Image Courtesy David Whittaker

Image Courtesy David Whittaker

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Categories: Architectural Desktop, Illustrator, Photoshop, Restaurant, SketchUp

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