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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Media Plaza in Utrecht, The Netherlands by Liong Lie Architects

March 22nd, 2012 by Sumit Singhal

Article source: Liong Lie

The slogan of Media Plaza is “innovation leads to inspiration”. This is reflected in the design. We envisioned an environment that stimulates creativity. An environment where people can create their own atmosphere and mood for meetings and presentations.

Entrance of Media Plaza with custom made interior in soft sinuous lines

  • Architects: Liong Lie Architects
  • Project: Media Plaza
  • Location: Utrecht (in the Jaarbeurs complex), The Netherlands
  • Program: Congress centre Media Plaza, 1 conference room (capacity 700 people)  and 7 session rooms (capacity 25/120 people)
  • Size: 3000 m2
  • Status: Completed September 2008
  • Client: Jaarbeurs Utrecht bv
  • Company: 123DV architecture & consult bv
  • Design team: Roeland de Jong, Jasper Polak, Berry van Empel, Floor Theuns, Jerzy Wozniak, Pawel Garus, Sophie Pfeiffer, Marchien Rijneveld, Monique van der Sande.

On black rubber flooring

Construction details

Conference room

  • floor: white epoxy flooring
  • roof: white steel construction with transparent EFTE roof with retractable double sun screens
  • walls: white acoustic stucco (Baswaphone)


  • floor: black rubber
  • walls: orange skai leather
  • walls large conference room: 7000 stainless steel plates equipped with RGB LED light strips
  • doors: clad with mirror and padouk wood slats

Light Specifications

  • Oval walls with steel plates: RGB light strips by OSRAM
  • Session rooms: TL lights above double layer of barrisol,  4-bulb module RGB + white (row every 70 cm)
  • Light System control panel – a custom made system by TAO

with interactive moving images on the floor

Session rooms

The session rooms are equipped with a span ceiling that contains an RGB light, which can adapt any colour. The floor, walls and furniture are completely white. This way the entire space adapts the colour of the lighting. Customers can create their own ambiance of a “corporate coloured” environment.

The outside wall of the conference hall has been covered with LED lights and stainless steel plates, creating the idea of a chandelier

Main conference room

This large conference room is equipped with a transparent (ETFE air cushion) roof including retractable screens. Therefore, the appearance of the room can easily change from a dimmed presentation room into a space filled with daylight. Inspired by ancient amphitheatres, it’s possible to have meetings under the “open sky”. A central multi projection and camera unit allows interactive projections on all four walls. Different presentation layouts are possible like a podium, multi presentation or catwalk layout.

The main conference hall seats 700 people. It is positioned centrally and is surrounded by 7 meeting rooms


In contrast with the conference and session rooms, which are designed in white and aluminium, the foyer is designed in dark intense colours, black, red and orange. The choice of materials and colours is based on the theme “fire and ice”. To intensify the experience of the space, materials were chosen which look hard but feel soft. The walls are clad in orange skai leather. The floor has a black rubber finish.

The glass doors of the main conference room have a foil on them which makes them change colour as you pass by. The exterior of the walls which enclose the main conference room are clad in 7000 stainless steel tiles and are designed as a huge chandelier.

Designed as an ancient open-air theatre, the retractable panels and transparent ceiling makes the sky visible

The main conference hall is multi functional. There are different stage layouts possible.

The main conference hall is multi functional. There are different stage layouts possible

RGB LED lighting with control panel gives you the posibility of changing the colour of the entire room

Creating the desired luminous scenario

Allowing you to implement a corporate identity

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Category: Media Centre

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