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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Hell of The North in Melbourne, Australia by Smlwrld

 
May 25th, 2012 by Sumit Singhal

Article source: Smlwrld

The Paris-Roubaix is a one-day, 260km cycling event in the north of France ridden mostly over bluestone cobbles, it is known as The Hell of the North for obvious reasons. With Parisian bistro references and plenty of historic Melbourne bluestone, the new Hell of the North has been crafted into and around an original 19th century hotel on the threshold of Fitzroy and Collingwood.

Image Courtesy Peter Bennetts

  • Architects: Smlwrld
  • Project: Hell of The North
  • Location: Melbourne, Australia
  • Owner’s Name: Adam Ferrante
  • Project Team: Lucas Chirnside, Bianca Looney, Albert Chandra, Kieron Meagher
  • Builder: Qube Construction
  • Engineer: Coulthard Shim Pty Ltd

Image Courtesy Peter Bennetts

  • Project Manager: Adam Ferrante
  • Lighting: Artemide, Volker Haug
  • Sculpture: Macrame Pot Plant Hanger By Sarah Parkes
  • Project Completion Date: Jan 2012
  • Project Type: Hospitality
  • Photographer: Peter Bennetts

Image Courtesy Peter Bennetts

n close collaboration with clients Adam Ferrante (Rose St Artists Market) and Mark Grixti (The European / Supper Club) architects SMLWRLD set out to discover a new relationship between the dining spaces and what is consumed within them. This search lead to the image of a French wine press, a rough crucible refining valuable contents, an inspiration that translated into detailed timber expressions of gentle force, careful layering of colour and depth of texture. . Material choices focused on the combined warmth of timber and burnished brass, elsewhere blackened steel indicates structural changes made in the spirit of a Victorian industrial history. Woven through the network of intimate and connected dining spaces, blue surfaces create a circling moat that separates old from new, privileging the history of this unique Melbourne building.

Image Courtesy Peter Bennetts

During the design and construction, project managed by Ferrante himself, many forms of collaboration were undertaken , and builders Qube Construction worked intensively with the existing building to bring out the character and history of the site. From local handmade lighting by Volker Haug to graphic designers Urchin Associates, who even developed the labels for Hell’s signature Margaret River wines ‘Roubaix’, the project has created several new layers of history on an iconic Fitzroy site.

SMLWRLD is architect Lucas Chirnside and artist Bianca Looney, this cross disciplinary studio is dedicated to the research, development and production of forward thinking urban, interior and architectural spaces using the principle of multiple scales and fostering collaboration with other design disciplines.

Image Courtesy Peter Bennetts

SMLWRLD
SMLWRLD is architect Lucas Chirnside and artist Bianca Looney, this cross disciplinary studio is dedicated to the research, development and production of forward thinking urban, interior and architectural spaces using the principle of multiple scales and fostering collaboration with other design disciplines. SMLWRLD also engages in planning local and international workshops, exhibitions, urban interventions and open space strategies. Recently completed projects are Hell of the North bar/bistro, award winning integrated urban sculptures including Terrain Generator and Zoetrope Bridge, limited edition products including Arete Lamp (IDEA award 2008) and Polytopia seating system (finalist 2010 Designs of the year, Design Museum London). Bianca and Lucas have recently returned from an Asialink artists residency in Tokyo at the beginning of 2012 and are currently undertaking commissions in Australia and Japan.

Image Courtesy Peter Bennetts

Image Courtesy Peter Bennetts

Image Courtesy Peter Bennetts

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