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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Helicosm in Paris, France by FREAKS Freearchitects

June 21st, 2012 by Sumit Singhal

Article source: FREAKS Freearchitects

FREAKS freearchitects have been commissioned for the interior design of the shop for a new natural comestics brand Heliocosm located in Herold street, Paris 1st ward.

The program of the shop consists mostly in a big workshop table onto which the customers are invited to make up their own cosmetics based on natural products lead by professional tutors.

Image Courtesy David Foessel

Image Courtesy David Foessel

As the total dedicated budget of 100K€ was pretty low compared to the total 100sqm area to be refurbished, the project focuses onto one single space characteristic : the impressive length of nearly 20 meters, pretty rare as a shop setting within the typical parisian context.

The major efforts were made on the renewal of the first and the last rooms, linked with a wood-covered tunnel-alike space hosting all the display shelves and cupboards.

That space works as a theatre decorum into which doors and hole are managed to organize all the technical storage, access, restroom and extra display.

Image Courtesy David Foessel

The chosen color is a light greenish blue, a so called “cool mint” color, applied all over floors, walls and ceilings, wrapping the visitors within a both refreshing and disturbing feeling.

The ending perspective of the shop is reinforced with a large scale print on plastic sheet representing mountains with a greenish lake dislocating the shop towards another parallel reality. That ending room is a lounge space, used both as a waiting room and a coffee/tea room.

The furnitures have all been found in second hand shops and markets, to not to engage too much the visitors into an “over design” experience while offering them a comfy and homy atmosphere.

Image Courtesy David Foessel


FREAKS freearchitects is an architectural design platform lead by three architects (Guillaume AUBRY, Cyril GAUTHIER, Yves PASQUET) favoring prospection, research, architectural and aesthetic experimentations through projects and building process practices.

Although nowadays the projects we have built are located in France, throughout the past years, we have made up our own urban culture inspired by the cities we have visited or worked in, together or separately, such as San Francisco, Tokyo, Beijing, Berlin, Mumbai, Singapore, Istanbul, etc.

Image Courtesy David Foessel

Those experiences which sometimes occurred in chaotic urban areas have enabled them to set up a wide range of urban scenarios and be familiar with a confident architectural vocabulary that we try to set off as well as possible in the projects we are working on.

FREAKS freearchitects has won the 2010 AJAP award from french Ministry of Culture.

Image Courtesy David Foessel

Image Courtesy David Foessel

Image Courtesy David Foessel

Image Courtesy David Foessel

Image Courtesy David Foessel

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Category: Shop

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