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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

France Media Pavilion – Universal Exhibition 2015 Milan, Italy by Ruca – Rui De Carvalho Architect

 
September 7th, 2012 by Sumit Singhal

Article source: Ruca – Rui De Carvalho Architect

This was a project in response to the ‘Concours d’idees Allplan’. The aim was to design the Pavilion of France for the Universal Exhibition in Milan in 2015, whose theme is defined as ‘feeding the planet, energy for life’.

Image Courtesy Ruca – Rui De Carvalho Architect

  • Architects: Ruca – Rui De Carvalho Architect 
  • Project: France Media Pavilion – Universal Exhibition 2015
  • Location: Milan, Italia
  • Area Surface: 6000 m2
  • Year: 2010
  • Type: Cultural
  • Design: Ruca
  • Project Architect: Ruca
  • Rendering: Ruca
  • Building Materials: steal, light, screens, holograms, grass
  • Software Used: Archicad, Artlantis (rendering) and Photoshop (post production)

Image Courtesy Ruca – Rui De Carvalho Architect

The program required that the pavilion encompass an auditorium for 250 persons, three catering areas, where one of them must be a gastronomic restaurant and an exhibition area, with a maximum deployment area of 6000 m2, for a turnout of about 10 million visitors over six months.

Image Courtesy Ruca – Rui De Carvalho Architect

To create a concept for this building, it would make sense that it was connoted to the general theme of the exhibition. Taking this into account, was used as an generator idea the ideal of the French Revolution, \”liberty, equality and fraternity ‘, which if theoretically fulfilled, would be the surgical response to the problem that the planet and its inhabitants go through.

Image Courtesy Ruca – Rui De Carvalho Architect

There is a need to create three spaces so distinct, it makes sense that each of them symbolizes one of the concepts of the French Revolution.

Image Courtesy Ruca – Rui De Carvalho Architect

In order to value the pavilion and give it capacity to have more alternatives in activities to present, the area of the auditorium started to have, beyond the conference auditorium with the capacity required, an auditorium for shows and even a gallery.

Image Courtesy Ruca – Rui De Carvalho Architect

There are three restaurant areas. One is a restaurant with typical food of the seven most important areas in France, where it will have a room that will transport the client for each specific zone. The other area is a restaurant of the five most respected French restaurants, where guests will also transported to them, all through multimedia systems with screens and sounds.

Image Courtesy Ruca – Rui De Carvalho Architect

The exhibition area will be a circuit composed of multimedia rooms, also through sound and image, where along that circuit the visitor can choose which way to solve problems related to the theme of the exhibition. In the final, they will be encounter with the outcome of their decisions, in the repercussions room, which is comprised of holograms and screens that will put visitors into the action.

Image Courtesy Ruca – Rui De Carvalho Architect

This latter option becomes the French Pavilion one of the most visited because the space’s user will have three ending possible scenarios, that will ‘force’ them to return to the building, so they can view them all, experiencing the most of the work.

Image Courtesy Ruca – Rui De Carvalho Architect

RUCA PROFILE

Ruca born in Lisbon-Portugal on the 2nd April of 1986, and is a creative MSc in Media Architecture which the theme of his master thesis was ‘Multimedia as Design of Space’.

Image Courtesy Ruca – Rui De Carvalho Architect

Throughout his career he was getting interest in parallel fields as design, photography, cinema, all of them linked to communication ended up being a rediscovery of himself and help to proceed the work in the media field. Today he believes, one day the architecture will be made of light.

Image Courtesy Ruca – Rui De Carvalho Architect

In the last years he worked with a great architects and architecture studios from all world, as Pedro Ressano Garcia Arquitectos, Arch. Pancho Guedes, Studio SKLIM and wrote some articles about media architecture.

He defines itself as a creative mind under developing.

Image Courtesy Ruca – Rui De Carvalho Architect

Image Courtesy Ruca – Rui De Carvalho Architect

Image Courtesy Ruca – Rui De Carvalho Architect

Image Courtesy Ruca – Rui De Carvalho Architect

Proofread by: Anand Gangal

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Categories: ArchiCAD, Artlantis, Exhibition Center, Photoshop

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