Sanjay Gangal is the President of IBSystems, the parent company of AECCafe.com, MCADCafe, EDACafe.Com, GISCafe.Com, and ShareCG.Com.
Frida Mexican Cuisine Glendale in California by Jose Antonio Gonzalez Architects Inc
October 4th, 2012 by Sanjay Gangal
Article source: Jose Antonio Gonzalez Architects Inc
The architecture and design proposed for the new Restaurant and Bar “Frida Mexican Cuisine” at the Americana on Brand development is based on a concept that combines tradition, hospitality and festivity, three elements that had shaped the identity of the country, the ideology of its people, and the flavor of its cuisine.
Contextually the project is located in a highly populated retail intersection where the public will play an important role. The project is essentially composed by three major elements: The Mural as the tradition, The Bar as the festivity, and the dinning area as the heritage. All of them combined with a touch of warmth and monumentality create a space of excitement and modernity, but at the same time a place for indulgence and enjoyment of the Mexican culture on a true upscale contemporary experience.
Just like the ingredients in its traditional cuisine recipes, all the materials for the construction were carefully chosen to follow traditional cultural patterns of the past. A good example of this is the hand poured glass bricks for the main bar, which refer to a material used back in the colonial times in Mexico for water and tequila containers, as well as for any refreshments pottery. On the other hand, the mural is mostly composed of gold leaf on a finishing technique that has been used by Mexican handcrafts artists for over five centuries to enhance the monumentality and importance of religious and institutional projects. Finally, and as a tier between all spaces in the restaurant, the marble columns and the wood booths bring in a touch of natural materials used in all kinds of colonial projects all over Mexico to communicate hierarchy, hospitality and tranquility.
In general, the architecture for the new restaurant and bar “Frida Mexican Cuisine” in Glendale, intends to create a contemporary balance between the monumental past and the prominent future of the Mexican culture enhancing all its values and traditions, as well as its colors and materials in a composition full of passion and flavors. The project tells a story about sweet and salty, spicy and mild, exciting and serious, fun and mysterious, but finally tasty and delicious, just like all the flavors in the Mexican cuisine.
Jose Antonio Gonzalez Architects Inc. is an architecture design firm based in Los Angeles CA focused on contemporary design whose recent works include commercial and residential projects in California, Texas and Mexico.
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