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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

H3 Experience Centre in Kunming, China by Nota Design Group

October 19th, 2012 by Sumit Singhal

Article source: Nota Design Group


Isabel Flooring is an established flooring specialist in China. H3 is their foray into other wood products such as timber doors and built-in furnitures. This design exercise will attempt to portray H3 as “The Wood Specialist” and set a store identity for the brand’s countrywide expansion.

Image Courtesy Nota Design Group

  • Architects: Nota Design Group
  • Project: H3 Experience Centre
  • Design director: Keat Ong
  • Design team:  jianjie He, mengxiang Huang
  • Client: H3/ Isable
  • Location: Kunming, China
  • Software used: Autocad, 3Dmax, Vray

Image Courtesy Nota Design Group


The site is located in one of the new building materials centers in Songming County, Kunming.
The site area of 533.5 square meter is to be expanded into a double storey 994 square meter sales centre.

Image Courtesy Nota Design Group

Design Brief:

  • To create a new kind of shopping experience for the consumers in a highly competitive building materials market.
  • To create a strong and memorable store identity with maximum visual impact.
  • To portray the brand’s effort in it’s constant push for sustainable process and products
  • To capitalize on Isabel’s success in laminate flooring

Image Courtesy Nota Design Group

Design Concept:

Exterior Design-
To create H3’s image as “The Wood Specialist”, the storefront is composed of 5 different types of wood structure interlocking together in a multi-layered and articulated manner.

To portray H3’s support for the environment, all the wood on the facade are reused pinewood which is readily available in the local area.

Image Courtesy Nota Design Group

Interior Design-

To take advantage of the parent brand’s heritage in laminated flooring, the design used the product to “lead” customers into the other new products. A brand new “Ribbon” system of flooring sample presentation is created which brings customers from one zone to another.

Image Courtesy Nota Design Group

With the “Ribbon” system, customers are led from one zone to another, allowing them to move in a structured yet open manner, guiding them , yet not restricting them.

Image Courtesy Nota Design Group

The sample zones are created to allow customers to see how the different products can be matched to form different harmonious living environments to help customers solve common design dilemmas.

Image Courtesy Nota Design Group

Image Courtesy Nota Design Group

Image Courtesy Nota Design Group

Image Courtesy Nota Design Group

Image Courtesy Nota Design Group

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Categories: 3dS Max, Autocad, Experience Centre, V-Ray, Workshop

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