Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Balzac Caffé – Main-Taunus Center in Main-Taunus-Zentrum Sulzbach, Germany by Klingmann Architects and Brand Consultants
October 23rd, 2012 by Sumit Singhal
Article source:Klingmann Architects and Brand Consultants
KABC was hired by Balzac Coffee (Balzac Caffé) renamed to redesign the chain after the company merged with World Coffee in 2011. Services included formulating a brand strategy and subsequently a brand experience comprised of graphic services, signage, architectural design, and interior design. The brand strategy is based on the original brand values of the founder of Balzac coffee as well as current coffee shop trends observed in New York City. The second part of KABC’s services was to translate the developed brand into a series of distinct and memorable experiences for guests.
This Balzac Coffee Shop was the first shop realized for the brand. It is located in Main-Taunus Center, a brand new shopping development outside Frankfurt, Germany.
The Balzac Coffee brand and subsequent interior design have been developed from the types of products the stores will sell. Coffee will always be sold, while extra offerings like Panini, frozen yogurt, and specialty shakes will change based on what is popular at that particular time. Similarly, classical furniture which evokes a timeless quality will be built into the store, while whimsical accent pieces juxtapose the minimalist sensibility.
The shop near Frankfurt features the signature Balzac Caffé wooden frame on the outside. Upon entering, shop patrons are greeted with a 9 meter long, wooden counter that defines the narrow linear space.
It is shaped and intended to be more like a bar counter as opposed to the typical service counter, and will act as a social zone for people to enjoy coffee and additional items each Balzac store will offer.
This minimal environment is made cozy through playful and artisanal accent elements that will be changed more often, including the menu boards, graphical styles, and seating upholstery.
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