Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
NYT & Bergdorf Goodman in Milan, Italy by Migliore+Servetto Architecs
November 7th, 2012 by Sumit Singhal
Article source: Migliore+Servetto Architecs
On the occasion of the preview of an extract from the documentary Scatter my ashes at Bergdorf’s for the 111 years celebration of the luxury department stores Bergdorf Goodman in New York, Migliore+Servetto Architects has designed a very light set up at the 38° and 39° floors of the scenographic viewpoint of Lombardia skyscraper.
At the 39° floor: a small “movie theater” shows a preview of an extract from the documentary Scatter my ashes at Bergdorf’s, while in the hall with a 270° view over Milan, as the prow of a boat, 18 bookrests activate a narration through images about New York Times, T Magazine and Bergdorf Goodman.
At the end of the hall a big ledwall hovers over Milan’s skyline where, like in a great virtual book, a series of images and stories about the two brands can be seen.
At the 38° floor the terrace hosts an installation of light for the outdoor lounge area: spheres of light and graphics, with different diameters follow one after the other defining the space and lighting a unique view of the Milanese skyline. (Lamps: Happy Apple, by Pedrali, 2012)
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