Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Nature & Découvertes at So Ouest in Levallois, France by Ova Design
November 29th, 2012 by Sumit Singhal
Article source: Ova Design
The agency Ova Design is responsible for the central area of the Nature & Découvertes shop in Levallois, to stimulate the senses of its visitors. This original natural living bubble allows visitors to experience a new era of simplicity and interactivity. Nature & Découvertes is marking the start of a new customized model so that each shop is unique. The brand called upon the services of Ova Design to create and design this space within the 190m² of its new sales outlet.
Logical since the Ova Design design team has conceived dozens of products for the brand over the space of several years, it is therefore familiar with the world of Nature & Découvertes and its merchandising tradition.
An experiential shop
Nature & Découvertes has a firm foothold as the shop to make a beeline for to learn, discover and meet up. Ova Design envisaged this sales area around these new uses linked to sharing. There are several architectural innovations to see: an area for sampling and sharing beneath a living plant sky.
Living nature beneath a plant sky
Ova Design and Nature & Découvertes like to inspire a sense of wonder in both their products and shops. This area for discovery and conviviality, situated in the middle of the shop, comprises various elements with specific functions, always with a touch of nature and poetry.
Area for sharing
Nature & Découvertes has emerged as the shop of bonds. That is why you can take the time to try a tea, to savour a few treats and participate in the world of discovery around the three samovars symbolising the brand’s hospitality.
Nature & Découvertes takes pleasure in surprising and testing the scope of possibilities. The plant sky is depicted by a plant ceiling, comprising thousands of light and bountiful leaves which move with the wind. An ever renewed poetical show, which yields wonder!
Interactive zone with two iPads, to discover the Nature & Découvertes ecosystem.
This living bubble of nature in the heart of So Ouest is widely acclaimed by visitors and the experiment is extended with a new project in the Carrousel du Louvre.
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