Open side-bar Menu
Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Model Home Gallery in Seoul, South Korea by NADAAA

February 26th, 2013 by Sumit Singhal

Article source: NADAAA

In South Korea, the study, design, and sales of housing have developed into a discipline serving an ascendant middle class with amenities and technologies that are significantly sophisticated. The “model home gallery,” a nexus for consumerist desires and corporate strategy, not only contains sales offices with model homes, but also a variety of public amenities for the adjacent community. Art galleries, restaurants, cafés, auditorim, and other public open spaces foster favorable relationships with area residents, thus expanding the customer base and fueling the housing economy.

Image Courtesy © John Horner 

  • Architects: NADAAA
  • Project: Model Home Gallery
  • Location: Seoul, South Korea
  • Photography: John Horner
  • Principals in Charge: Nader Tehrani, Katie Faulkner, AIA
  • Project Coordinator: Kevin Lee
  • Project Team: Dan Gallagher, Ellee Lee, Richard Lee, John Houser, Ryan Murphy, Samuel Jacobson, Tom Beresford, Tim Wong
  • Local Architect: AandD (Seoul)
  • Foreign design and CA consultant: Jiyoung Park (Inha University)
  • Landscape: Dongshimwon
  • Civil: Daegyo
  • Structure: Yunwoo structural
  • Cost Estimator: Shinhwa Interior
  • MEP: Chungwoo Eng.
  • Lighting: Taewon Electrical
  • Exterior: Woojung
  • Curtainwall: Daemuyng Gunyoung
  • Energy Consultant: Gunhwan
  • Traffic Consultant: KTS
  • Exhibition: A Works
  • Software used: Rhinoceros 4.0 and AutoCAD

Image Courtesy © John Horner

An active housing market has produced a competitive frenzy resulting in architectural spectacles as the dominant approach to these initiatives: highly themed icons and surfaces that masque what are otherwise typologically simple diagrams. The organizations of these buildings normatively require a public base, supporting a black box of exhibition space for full-scale models above.

Image Courtesy © John Horner

The design of this model home gallery is an evocatively rendered black box perched atop of a dynamic glass plinth. The transparent plinth displays the spectacle of the activities within, while creating an enclosed public space with views into the park. Continuity of the ground plane is established through the extension of granite sidewalk into the building.

Image Courtesy © John Horner

The reading of this public space gains expression through an undulating ceiling that demarcates various programmatic and infrastructural logics of the amenities. The voluminous and elusive black box atop is established as an iconic landmark in a developing part of the city; its interior in dialogue with the exterior world only through the “slit-windows” encrypted within the horizontal louvers, further softening the figure of the volume. From a distance, the overall image evokes an echo of the unique skyline of Seoul, a syncopated composition of staggered buildings and mountains.

Image Courtesy © John Horner

Image Courtesy © John Horner

Image Courtesy © John Horner

Image Courtesy © John Horner

Related posts:

Contact NADAAA

Tags: ,

Categories: Autocad, House, Rhino

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

GRAPHISOFT: ARCHICAD download 30-day FREE trial
Graphisoft ARCHICAD  Download a 30-Day FREE trial
TurboCAD pro : Start at $299 - Countless CAD add-ons, plug-ins and more.

Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy