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Sanjay Gangal
Sanjay Gangal
Sanjay Gangal is the President of IBSystems, the parent company of, MCADCafe, EDACafe.Com, GISCafe.Com, and ShareCG.Com.

Pharmacophore in New York by Harrison Atelier

April 6th, 2013 by Sanjay Gangal

Article source: Harrison Atelier

For Pharmacophore: Architectural Placebo, a design-dance installation at the Storefront for Art and Architecture in New York in December 2011, Harrison Atelier (HAt) designed a pharmaceutical-cultural landscape which included a network of polyurethane inflatables lodged within a glazed and steel seating structure recalling both pharmaceutical company facade and medical waiting room. The audience sat within this framework, apposed to the back-lit glass and resting against the inflatables.

Image Courtesy Harrison Atelier: Performance photos

  • Architects: Harrison Atelier
  • Project: Pharmacophore
  • Location: New York
  • Commissioned by: Storefront for Art and Architecture, New York City
  • Date: Nov. 22−Dec. 8, 2011
  • Design: Seth and Ariane Harrison, Harrison Atelier (HAt)
  • Choreography: Silas Riener
  • Lighting: Aaron Copp and Nick Houfek
  • Music Composition and Performance: Loren Dempster
  • Performers: Rashaun Mitchell, Silas Riener, Jamie Scott and Melissa Toogood
  • Software used: Rhino, Maya and Maxwell for renders and fabrication drawings

Image Courtesy Harrison Atelier: Performance photos

The work juxtaposed narratives about feedback and therapy with the unpredictable effects—noise, lights and informal audiences—of the urban site. Pharmacophores are the common features shared by the set of chemical structures that interact predictably with classes of biological targets. Yet the desired cause and effect relationship is often perturbed by physiological and psychic forces, among the most common is the placebo effect: a beneficial change in a biochemical state, albeit temporary and unreliable, produced in anticipation of therapy.

Image Courtesy Harrison Atelier: Performance photos

The types of responsive networks that we sought to introduce in this installation engaged both the physical and visual capacities of the audience: the inflatables, in addition to cushioning the audience also transmitted the shifts and movements of his or her neighbors. The “feedback” from the inflatable network was one of alternating pressure, yielding unruly gestures as the inflatable “arms” popped up or in some cases serving as a proxy for an absent human embrace.

Image Courtesy Harrison Atelier: Performance photos

In manipulating the physical architecture of Storefront’s iconic façade designed by Steven Holl and Vito Acconci, we opened the “stage” to the varied inputs of the street. The audience for the piece, seated within the installation, became actors in the set as performers opened the gallery to the street; in parallel, streetside spectators found themselves encountering performers on the sidewalk as the interior and exterior space blurred during the performance.

Image Courtesy Harrison Atelier: Performance photos

Pharmacophore: Architectural Placebo was conceived, dramaturged and designed by HAt, choreographed by Silas Riener and performed by Merce Cunningham Dance Company members Rashaun Mitchell, Silas Riener, Jamie Scott and Melissa Toogood. The production featured lighting design by Aaron Copp and Nick Houfek, and an original score by Loren Dempster.

Image Courtesy Harrison Atelier: Performance photos

The installation and performance explore the cultural and philosophical economy that surrounds medicine, technology, and the human prospect in the 21st century. Pharmacophore: Architectural Placebo typifies the integration HAt seeks to make by combining expertise from science and culture to create installations, performance and architectural works that engage formal and social issues.

Image Courtesy Harrison Atelier: Performance photos

Image Courtesy Harrison Atelier: promotional poster

Image Courtesy Harrison Atelier: Elevation and plan view of seating unit facade

Image Courtesy Harrison Atelier: Axonometric of seating unit


Categories: Cultural Center, Dance Center, Maxwell, Maya, pharmaceutical cultural, Rhino

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