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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Annie Aime in Toronto, Canada by +tongtong

May 18th, 2013 by Sumit Singhal

Article source: +tongtong

Multidisciplinary design studio +tongtong recently completed a bold, layered interior for Annie Aime, the latest Toronto retail space from Parisienne fashion retailer Annie Mesenge. Designed to be a flexible, open-concept environment that can easily be transformed into a space for art openings and other events, the interior is one of the first to implement +tongtong’s recently launched Les Ailes Noires series of freestanding clothing racks.

Image Courtesy © Ben Rahn/A-Frame Inc. 

  • Architects: +tongtong
  • Project: +tongtong designs fashion retail boutique Annie Aime
  • Location: Toronto, Canada
  • Photography: Ben Rahn/A-Frame Inc.

Image Courtesy © Ben Rahn/A-Frame Inc.

The geometric units, made of welded steel, are weighted so that they merely lean against the wall and can be easily moved throughout the space with no fasteners required. “They’re layered into a space that is very animated,” says principal John Tong. “Bold colours and architectural expression were needed to really capture Annie’s personality. I got this from the very first time we met when she described her passion for what she does and the fashion she searches out for her clients”

Image Courtesy © Ben Rahn/A-Frame Inc.

Tong achieved this animation by working with graffiti artist Pascal Paquette to create an “organic, almost spontaneous” graffiti treatment that seems to drip down the walls and onto the floor, and even onto the glass-fronted storefront. “It’s quite active. It’s dynamic. It’s textural,” says Tong.

Image Courtesy © Ben Rahn/A-Frame Inc.

Playing off of a strip of exposed brick left in the space by the owner, Tong also developed a low-lying stepped brick display unit down the centre of the shop, as well as a floor-to-ceiling brick and wood shelving unit at the rear. “It gives the space a grounding with out being precious,” says Tong. “It brings a tactility and materiality to the space, which is otherwise made up of drywall, paint and steel.”

Image Courtesy © Ben Rahn/A-Frame Inc.

Tong sees the juxtaposition of the geometric racks layered over the fluid, almost malleable, graffiti as a visual dynamic which also reflects the sprite of the labels she carries, which includes feminine, floral pieces as well as bold, architectural offerings from Veeshoo, frrry, Outclass, Helene Clément, Prêt pour partir, Saint-James and Saisei. “Creating a space where Annie felt she could express herself, play and offer the treasures from her explorations and journeys to her guests has been a joy”

Image Courtesy © Ben Rahn/A-Frame Inc.

Formerly a founding principal of interior design firm 3rd Uncle Design, +tongtong principal John Tong (B. Architecture from the University of Toronto 1992) has a diverse range of projects currently underway, including continued work with the Drake Hotel with its new Prince Edward County location, the Drake Devonshire Inn; a new hospitality project for the Delta Hotel in Waterloo; a Spanish concept restaurant in the historical market district of Toronto; a Jamaican – Chinese restaurant in Little Italy; several exciting custom residential projects, along with development of furniture and products.

Image Courtesy © Ben Rahn/A-Frame Inc. 

Image Courtesy © Ben Rahn/A-Frame Inc.

Contact +tongtong

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Categories: Boutique, Fashion House, Interiors, Retail

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