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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

FOREST OF BUSINESS CARDS in Tokyo, Japan by Moriyuki Ochiai Architects

 
August 6th, 2013 by Sumit Singhal

Article source: Moriyuki Ochiai Architects 

The design for this exhibition gallery is themed around the Olympic Games, a space of discovery where people from all over the world gather and meet. The gallery features the-works of 200 artists on the front face of business cards and their contact information written in the back for visitors to take freely.

Image Courtesy © Moriyuki Ochiai Architects, full view

Image Courtesy © Moriyuki Ochiai Architects, view from below

We aimed to create a meeting place where 200 different card designs meet, revealing a complex interaction between individual cards and the whole.
We inserted the business cards in Styrofoam in order to confer the paper’s fragile fine and light properties onto its surroundings and reinforce the relationship between object, support and environment.
Visitors remove cards of interest, thus changing the exhibit density which in turn shifts their own focus.
This results in a complex and beautiful facade that changes from one moment to the next as would the Japanese Sakura(cherry) tree.

Image Courtesy © Moriyuki Ochiai Architects, view from above

Business cards dotted colors 

The business cards are not randomly ordered.Some repeat in patterns but they are not exactly the same.For example,three cards are in one block ,four cards are in one block,five cards in one block.
The picture changes depending if you are close to the design or far away from object.If you are close you will only see one card.But if you step farther away,you will take in more cards and the nuance of the whole picture will change .
It seems transparent .They emit a transparent feeling and create a landscape with dotted colors.

Image Courtesy © Moriyuki Ochiai Architects

Sustainable Approach

The Olympic game are held at different location around the world.This exhibition can be held anywhere in the using styrofoam.We can dissolve and reuse it after the exhibition period.
This display method gives one answer for reuse after removal in a temporary space planning.

Image Courtesy © Moriyuki Ochiai Architects, view from right

Image Courtesy © Moriyuki Ochiai Architects, Visitors remove cards of interest

Image Courtesy © Moriyuki Ochiai Architects, Visitors remove cards of interest

Image Courtesy © Moriyuki Ochiai Architects, changes from one moment to the next

Image Courtesy © Moriyuki Ochiai Architects, changes from one moment to the next

Image Courtesy © Moriyuki Ochiai Architects

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Category: Exhibition gallery

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