Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Clienia Klinik in Littenheid, Schwitzerland by dan pearlman GmbH
September 27th, 2013 by Sumit Singhal
Article source: dan pearlman GmbH
Lino Castle …
A castle offers protection, every kid knows that! This is especially true for “Lino Castle,” because in this case it concerns the psychiatric child and adolescent clinic at the Clienia clinic village in Littenheid in Eastern Switzerland. Here children and adolescents with depression, fear of school, ADHS, borderline disorders and traumas are treated – here they find help, safety and protection.
In August the castle gates will open for the first time for younger and older patients. Together with the children and adolescents from the clinic as well as doctors, care-providers, trained experts and clinic directors, dan pearlman developed with “Lino Castle” a spatial and communications concept that strongly promotes the recovery process of the children and adolescents and lets them feel at ease in their temporary home for the duration of their stay. From the strategic planning and the visual look, to the implementation of the interior design and furnishings concept, dan pearlman played the role of strategic partner to the clinic during all phases. With “Lino Castle” Clienia sets a standard for a lasting design of clinics not only in Switzerland but far beyond its borders.
For a period of months strategists and designers developed for Cliena the complete story of “Lino Castle,” which is deeply rooted in the history of the clinic village and also reflects all the standard medical histories of the young patients. The five characters developed especially for Clienia – Alfa, Dipsta, Betha, Elysee and Calibri – function as guardian protectors of the individual wards and represent various types of ailments and emotional states.
Each figure is distinguished by an individual colour palette as well as special traits. Binoculars, a steering wheel and a treasure chest are for example the faithful companions of Betha the Pirate. Instead of going to school, he would prefer to conquer the high seas and signalizes empathy, safety and understanding to the children and adolescents on his ward. Even Lino, the castle dragon and for whom the castle is named, has left his marks all over the clinic in the form of paw prints and scratch marks.
The architectural spatial concept also grew out of the storyline of Lino Castle and unites colours, forms, materials, graphics and furniture to create a healing and anxiety-free environment. Playful, inviting and something different than clinic grey, lovingly designed relaxation areas, interactive room elements and common areas await the young patients.
The newly designed spatial and communications concept strongly supports the effectiveness of treatment, making starting therapy easier and increasing its success for the children and adolescents involved as well as their parents. As a result, Clienia conveys with “Lino Castle” a feeling of safety and understanding. Not least, the concept also allows Clienia to better position itself in the Swiss health care market. Never-before realized in Switzerland, this concept has received a wealth of attention from experts and the media.
dan pearlman is a strategic creative agency in the areas of brand strategy, brand communications, brand architecture and experience architecture. As an interdisciplinary, holistic agency, dan pearlman combines strengths in different areas: Branding, Research and Innovation, Internal Branding, Brand Experience, Fairs and Events, Retail, Visual Communication, 3D and Motion, Public Relations, Hospitality, Leisure, and Zoo.
With a 360 ° approach to the design and implementation of projects the agency offers a whole range of three-dimensional brand management: from strategic positioning to development of creative guiding principles to detailed implementation in Architecture, Design and Media. dan pearlman has all the services from planning to final design under one roof.
Since the establishment in 1999, dan pearlman has been trusted by many national and international clients, who cooperate with the agency. Among the main customers of the Berlin-based agency with 60 employees are: Allianz, BMW, Lufthansa German Airlines, Mercedes-Benz, MINI, Roca, Qatar Railways, Rene Lezard, Karstadt and Marc O’Polo.
dan pearlman was honored several times for many various projects. The honors of particular note are: the Design Award of the Federal Republic of Germany 2011 in gold for the Lufthansa Brand Academy and the Store of the Year 2011 Award for the design and development of brand and store concept for COEO.
Contact dan pearlman GmbH