not guilty in Zürich, Switzerland by Ippolito Fleitz Group GmbH

Article source: Ippolito Fleitz Group GmbH

The Swiss restaurant chain “not guilty” is the embodiment of honest and nutritious foods, imaginatively prepared into many different salads and snacks.The downtown Zurich location, opened in 2013, is now the 3rd location of the “not guilty” expansion to have opened.

Image Courtesy © Zooey Braun

• Architects: Ippolito Fleitz Group GmbH
• Project: not guilty
• Location: Zürich, Switzerland
• Photography: Zooey Braun
• CLIENT: not guilty Management GmbH
• YEAR: April 2013
• SIZE: 230 m², sqm
• TEAM: Peter Ippolito, Gunter Fleitz, Alexander Fehre, Felix Rabe, Katja Heinemann, Tanja Ziegler
• GRAPHIC DESIGN: Sonja Schneider

Image Courtesy © Zooey Braun

In this flagship locale, the philosophy of a “little heaven on Earth” is expressed in the store’s interior, inspiring those within to delight in the harmony of nature.The long, open restaurant welcomes its guests with the familiar tones and textures of natural oakwood flooring combined with mixture of delicate white and pastel tones.

Image Courtesy © Zooey Braun

The entrance focal point is the colorful salad bar, and a menu board designed like a kitchen hutch.  But even from outside, the guests are invited simply to join the other guests at the long, central, high table canopied by the meandering,white lacquered branches of floor to ceiling trees.

Image Courtesy © Zooey Braun

Nearby, several other types of seating are also available – something to everyone’s taste. The dominant materials within the space speak to purity, synonymous with the wholesome standard of the chain. Playful and unexpected elements, like the taught, twisted canvas ceiling bands, and the cloud and hemp twine wall graphic underline the attention to, and love of detail – a reflection of the passion and honesty of the “not guilty” family.

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Ippolito Fleitz Group GmbH

Tags: Switzerland, Zurich

Category: Restaurant

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