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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

ZWILLING CONCEPT STORE in Hangzhou, China by Matteo Thun & Partners

November 29th, 2013 by Sumit Singhal

Article source: Matteo Thun & Partners

Matteo Thun & Partners has designed China’s first Zwilling Concept Store, combining show cooking and food sampling with high quality shopping, sensorial experiences and expert advice. The interior project of Matteo Thun, his partner Antonio Rodriguez and interior designer Mathilde Fourreau for German Zwilling group is the result of a longterm partnership with the company. Since many years, Matteo Thun and Antonio Rodriguez have been developing series of knives, cutlery and cookware for the brand Zwilling, which has allowed them to gain insight into the brand philosophy and to translate it into one brand vision.

Image Courtesy © Matteo Thun & Partners

Image Courtesy © Matteo Thun & Partners

The challenge of the project: to create a relaxed atmosphere for the customers while displaying and enhancing different brands and their identities: German brand Zwilling famous for top notch cookware, and French brand Staub famed for quality cast iron kitchenware.

The Zwilling Concept Store, with an overall surface of 200 sqm, is characterized by a linear layout. Different kinds of oak wood, marble counters and moody spotlights create a warm and enjoyable ambiance.

Backlit shelves in matt grey run along all walls of the shop, displaying the entire product range. Wooden displays either in glossy red or wood, which can freely be arranged on the shelves, highlight key products facilitating the choice of the customer.

Image Courtesy © Matteo Thun & Partners

Different tones of wooden floors create spatial and chromatic demarcation throughout the entire space, helping the customer to easily identify the area dedicated to each single brand. They all come together at an extra-long marble counter in the centre of the space, acting as the heart of the store. Here, maîtres prepare fine food all day, allowing for the client to experience the performance of the brands’ product range.

A private lounge equipped with a brass clad bar hosts VIP customers. A space divider that takes up Chinese ornaments interpreted in a contemporary way provides privacy.

The store-project has been guided by Matteo Thun together with his partner Antonio Rodriguez, with whom he continues to develop cutlery and cookware for the brand Zwilling.

Image Courtesy © Matteo Thun & Partners


Architect and designer Matteo Thun, born in Bolzano (1952), studied at the Academy of Salzburg with Oskar Kokoschka and at the University of Florence. In Milan, he founded with Ettore Sottsass, the Memphis group and became partner of Sottsass Associati from 1980 to 1984. He taught Design from 1983 to 2000 at the University of Applied Arts in Vienna (Hochschule für Angewandte Kunst). From 1990 to 1993 he was Art Director for Swatch. In 1984 he opened his own office in Milan. In 2013 Hatje Cantz published Matteo Thun. The Index Book a comprehensive selection of Matteo Thun’s architecture and product design works from his earliest works to this day.

In 2001 he founded Matteo Thun & Partners working internationally on architectural, interior and product design projects, ranging from a small to large scale, in collaboration with the partners Luca Colombo, Herbert Rathmaier and Antonio Rodriguez. The office includes a team of 50 international professionals, architects, interior, product designers and graphic designers. The continuous interdisciplinary challenge is the successful formula of the office.

Image Courtesy © Matteo Thun & Partners

The work of Matteo Thun & Partners focuses on sustainability and environment, respecting the Genius Loci: an architecture combining long-lasting solutions, tradition and new technologies; an architecture saving resources, generating measurable economic results, while contributing to beauty.

Product design starts from simplification and reduction to essential, towards an iconic form. A constant search for sincere purity through a holistic approach: buildings need interiors, interiors need products, and products need designers, manufacturers and users. A design revealing less weight and more light; pure form and function.

Image Courtesy © Matteo Thun & Partners

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