Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Estar Móveis in São Paulo, Brazil by SuperLimão Studio
December 21st, 2013 by Sumit Singhal
Article source: SuperLimão Studio
Located in a building on the corner of the street, the store should house the contemporaneity of the collection and the brand´s new language. It has acted in the market for over 60 years and in this new undertaking, it searches for a new esthetic language printed on its products and also in the architecture.
Therefore, the situation was analyzed representing a receding building behind a curved shaped square and also the needs of product exhibition. The building had 10 small windows and after a study it was decided to make a great opening on the facade using an auxiliary metal structure in a place clearly visible for pedestrians and also to who drives by this busy street.
A honeycomb inspired the hexagonal shape on the facade and this shape allows a better solution for planes and curves situation. The coating was used in some moments in an opaque way and in others as semi-translucent, evoking movement between straight and curved angles. At the same time, shaping the openings sometimes explicit like in the main window and it alludes itself more discretely at times to incite visitation.
Inside the store, it’s noticed a container shipping door used for hoisting big parts that can´t be transported through the stairs. The masonry was peeled and exposed crudely and the lighting uses the preexisting structure to its fixation, bringing the highest flexibility possible for the product exhibition at the store. Old existent bricks were kept making a conversation between new and old materials.
Inspired by the unusual architectural proposal, the plastic artist Felipe Morozini signs the creative direction of the objects, furniture and the art for ESTAR GABRIEL. With the idea to humanize and escape showroom patterns, the curator proposes unpretentious and humorous spaces rescuing the History, nostalgia, emotion and the feeling of being at home, so the visitors feel as if they were in their own home.
About SuperLimão Studio
The company is based in Sao Paulo designs furniture, interior design fixtures and mainly architecture. Established in 2002, Superlimão Studio’s main goal is to search for a new aesthetic language, inspired by daily metropolitan life. The projects include residential houses, design shops, restaurants and any exciting projects. Being environmentally conscious in the approach to design SuperLimão Studio tries to use ecologically responsible materials and recycled industrialized objects. By re-using and placing these materials in a new context they create innovative and interesting designs and architecture.
Each piece is unique when it comes to using unconventional materials in its structure and/or outer skin. SuperLimão Studio searches for new solutions and applications to existing industrial processes in order to transform standard raw materials of conventional products into unique ones with added value.
About Estar Móveis
Leading ESTAR MÓVEIS, Edith Diesendruck and Raquel Fogelman celebrate the company’s 60th anniversary entrenching itself and launching trends in the real state market and design in Brazil. Its success is shown in the refined high quality product selection and partnerships with artists and designers to create fresh products with a Brazilian identity. The innovative perspective is added to the acquired experience and the constant challenge in offering the most beautiful and the best products at affordable prices. The result is the growth and the brand’s strengthening, a six decade success.
Contact SuperLimão Studio