Sanjay Gangal is the President of IBSystems, the parent company of AECCafe.com, MCADCafe, EDACafe.Com, GISCafe.Com, and ShareCG.Com.
WORKSHOP for Everlane in NYC by The Principals
January 29th, 2014 by Sanjay Gangal
Article source: The Principals
Building on their interactive research projects, The Principals have designed an analog interactive space for the clothing brand EVERLANE entitled Workshop. Located at 74 Gansevoort St. in the Meatpacking District of NYC, Workshop was designed as an adaptive space and is part of Everlane’s “Not a Shop” series started this past summer. Selling clothes only online, the space serves as a physical manifestation of their primarily digital presence; replacing coded interaction with physical interaction.
Running from November 30th until December 16th, Workshop showcased both Everlane’s new product line as well as a series of participatory events meant to explain the process Everlane uses to make their clothes and showcase things that inspire the brand. Workshop is designed as a series of interlocking, moveable pods, each hosting a new facet of Everlane’s product line. When assembled they represent the entirety of the brand as a “house”.
Easily moveable as individual parts and able to be reassembled in a multitude of arrangements, the pods filter and organize the space based on the various needs of each event. Events included workshops on how Everlane makes their clothes; from belts to oxford shirts to cashmere sweaters, as well as local artisan spotlights such as flower arrangements, bakeries and waffle trucks.
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