Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Century Link Pro Shop-Retail for Seahawks+Sounders by ROSSETTI
March 5th, 2014 by Sumit Singhal
Article source: ROSSETTI
To entice both Seattle Sounders + Seahawks fans into the stadium’s Pro Shop, ROSSETTI expanded the store size by 250%, creating an immersive shopping environment for both teams. Each team’s merchandise is showcased on either side of the entrance through crystal clear, butt-glazed walls. The folding entrance wall opens on game days exposing a central flex space that is merchandised for the team playing that day.
A variety of lighting effects emphasizes the merchandise + activates the retail experience. ROSSETTI turned six structural columns into design elements by covering them in back-lit column covers featuring bold graphics of players. ROSSETTI also coordinated special merchandising displays for three brand sponsors, + provided signage + graphic design services.