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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Ambiente 2014 “DENSAN” by TORAFU ARCHITECTS

 
March 9th, 2014 by Sumit Singhal

Article source: TORAFU ARCHITECTS

We set up the exhibition areas for the Association for the Promotion of Traditional Craft Industries (DENSAN) during the Ambiente international trade fair for consumer goods held every year in Frankfurt, Germany. We were tasked with creating an unmistakable presence that will catch the eye of many visitors in order to share the beauty of the traditional crafts of Japan with the world. The exhibition areas are located in two distinct sections of the venue.

Image Courtesy © Takuji Shimmura

  • Architects: TORAFU ARCHITECTS
  • Project: Ambiente 2014 “DENSAN”
  • Photography: Takuji Shimmura
  • Principal Use: EXHIBITION SITE
  • Production: Claritas Marketing Ltd
  • Credit: Organizer: The Association for the Promotion of Traditional Craft Industries
  • Concept planning & coordination: TRUNK, Graphic design: TAKAIYAMA
  • Building Site: Messe Frankfurt, Germany
  • Total floor area: 54m2 (Galleria 0.A04), 60m2 (Hall 9.0 F91)
  • Design Period: 2013.12-2014.01
  • Construction Period: 2014.02.04-02.06
  • Duration: 2014.02.07-02.11

Image Courtesy © Takuji Shimmura

The first area, named BEST OF DENSAN, is found in the Galleria and showcases about 20 traditional crafts from Japan. The second area, named DENSAN for Everyday Life, is found in Hall 9.0 and showcases everyday use products from 19 organizations.

Image Courtesy © Takuji Shimmura

The Galleria is an atrium with a high ceiling that serves as a cross-point where visitors come and go. We adopted the plane configuration of a long and narrow island in order not to impede the main line of flow, while at the same time placing the display fixtures in the center at a height that meets the eye.

Image Courtesy © Takuji Shimmura

In order to carefully present the individual objects, we prepared separate display stands and decided on the most suitable lighting and height/color of stand for each of them. Furthermore, we harmonized the materials of the display stands with traditional Japanese tones using colored MDF boards as effect color on an MDF base.

Image Courtesy © Takuji Shimmura

For consistency, we reconstructed similar display stands in Hall 9.0 using the same elements found in the Galleria. Moreover, while the two exhibition areas are removed from each other, they are complementary and possess the same communicativity.

The display stands, which bring together a variety of colors and shapes, impart a feeling of unity to the resulting lively scenery resembling a block of buildings and seek to create a space where one can come face to face with each of the traditional craft on display without haste.

Image Courtesy © Takuji Shimmura

Image Courtesy © Takuji Shimmura

Image Courtesy © Takuji Shimmura

Image Courtesy © Takuji Shimmura

Image Courtesy © Takuji Shimmura

Image Courtesy © Takuji Shimmura

Image Courtesy © Takuji Shimmura

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Category: Exhibition

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