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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

UNIQLO window installations | colorful wind in Chuo-ku, Tokyo by emmanuelle moureaux architecture + design

 
April 2nd, 2014 by Sumit Singhal

Article source: emmanuelle moureaux architecture + design

2014 spring – emmanuelle has created an installation for the launch of UNIQLO’s spring item, “LINEN”. Linen’s breathable and cool feelings, its soft and supple texture, were expressed in the installation as the colorful and refreshing spring breeze.

Image Courtesy © Daisuke Shima / Nacasa & Partners

Image Courtesy © Daisuke Shima / Nacasa & Partners

The concept is “colorful wind”.

The paper strands in 100 shades of colors are floating and swaying above the mannequins, giving the feel of standing in the spring breeze. The gentle swaying motion of the floating volume of colors is expressing the beginning of new season on the colorful wind.

Image Courtesy © Daisuke Shima / Nacasa & Partners

Beginning from Ginza flagship store then to other flagship stores, like Fifth Avenue NY and 311 Oxford Street London, it is a simultaneous 26 global cities art installation in 8 countries (51 stores). It brings the pleasant beginning of spring to the world on the colorful wind.

Image Courtesy © Daisuke Shima / Nacasa & Partners

The installation started at Ginza flagship store, on its façade and the glass case. The main glass case uses approximately 2,400 strands of 4.7m long colored paper in 100 shades. Mannequins are placed under the floating volume of colored strands. With the fans placed on the floor, the paper strands lightly lift up into the air and gently sway above the mannequins. The mirrored ceiling gives overflowing effect of colors from the glass case into the store.  For the façade, 100 shades of square paper fill up the 7m high board, where colors seem to float up into the air.

Image Courtesy © Daisuke Shima / Nacasa & Partners

Image Courtesy © Daisuke Shima / Nacasa & Partners

Image Courtesy © Daisuke Shima / Nacasa & Partners

Image Courtesy © Daisuke Shima / Nacasa & Partners

Image Courtesy © Daisuke Shima / Nacasa & Partners

Image Courtesy © Daisuke Shima / Nacasa & Partners

Image Courtesy © Daisuke Shima / Nacasa & Partners

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Categories: Installation, Stores

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