Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
FRENCH PAVILION EXPO MILANO 2015 in Milan,Italy by XTU architects
May 16th, 2014 by Sumit Singhal
Article source: XTU architects
A fertile market
If the world wanted to eat like the West, several planets would be needed…
Civilization will need to evolve: it must produce and consume differently !
The soil, a fertile ground
a resource for the future
Because GEOLOGY has provided her with a wide variety of soils, France has a rich GENETIC heritage, adapted to local conditions, an essential RESOURCE to produce differently ! These soils have also created a cultural and gastronomic heritage of HIGH QUALITY. With its double feature, France can initiate new practices and a new attitude !
The soil, fertile ground of the new food revolution.
To this slogan, we respond with a project that relates to the piece of territory.
A TERRITORY – BUILDING
A Roof, A Great Market
The project continues the theme of the GREAT MARKET. A hall, open to the city, a large ROOF and its shade, pillars that support the building and organise the exhibition, light, and a cool breath of air in the summer heat !
A Productive Market
At the time of short circuit retails, it reinterprets the market model : once a place of exchange, tomorrow’s market will be a place of production to be consumed on the spot ! Here we have the exhibition on the ground level, the consumption on the terrace and the production on façades and roofs.
On the FACADES, we GROW hops, on the terrace aromatic herbs, and in the restaurant, vegetables to be eaten on the spot. Hydroponic production that depicts the French innovation in partnership with the world leader of the sector !
It is the image of a « FERTILE MARKET », in direct production-consumption system. And at the end, there will be a great event for the harvesting of hops.
An inverted landscape, four pillars
Below the horizontal roof, the Great Market presents itself as a « reversed » and spectacular landscape that makes the buzz… A landscaped ceiling that evokes the French identity born from territories. The architecture expresses the four pillars that underpin the exhibition: « feed the world today, feed the world tomorrow, pleasure and food, commitment to the future ».
A large wooden structure, a free form
The project, all wood (structures, floors and facades), expresses the French expertise in timber frame, in its most « innovative » form : free forms. Assemblies are invisible, complex geometry is made of digital cutting, all technologies that the company controls, serving the architectural quality. It is spectacular, innovative, graphic. It is both elementary and founding. It is bare wood…
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