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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Nobu Hotel in Shoreditch, U.K by Ben Adams Architects

May 24th, 2014 by Sumit Singhal

Article source: Ben Adams Architects

Ben Adams Architects announces that construction has started on Nobu’s first European Hotel, the Nobu Hotel Shoreditch in London. Expected to complete in early 2016, the 156-room hotel will be located at 10-50 Willow Street in Shoreditch and, as with all Nobu properties, the design will reflect the immediate context.

 Image Courtesy © Ben Adams Architects

Image Courtesy © Ben Adams Architects

 Image Courtesy © Ben Adams Architects

Image Courtesy © Ben Adams Architects

A palette of concrete, bronze, timber and glass overlaid with creative textiles and warm fabrics will be used to create a simple, considered and raw aesthetic. Nobu is about simple luxury and Shoreditch has a raw creative energy. The design marries the two with an elegant building, with a façade that fragments at the eastern end to create a dramatic new park. The site is narrow and bordered by Willow Street, Blackall Street and Paul Street and is overlooked by the Warehouses of Great Eastern Street to the North, including the apartments and offices of The Bryant Building (also a Ben Adams project). An intimate landscaped garden at the site’s eastern edge is articulated into terraces, seating and planting, and provides natural light and access to the generous lower triple height restaurant and bar space.

The project is under a long-term management partnership between Nobu Hospitality and the Willow Corp Sarl, the owner of the hotel. It is being developed by Meir Abutbul, the London-based boutique hotel developer.

Ben Adams, architect: “We’re very pleased to be working with Nobu Hospitality on their first foray into the European market. The building has been designed to reflect their incredibly high standards and a simple palette of materials has been developed into a set of beautiful, refined finishes.”

Trevor Horwell, chief executive officer of Nobu Hospitality: “The Nobu Hotel Shoreditch in London is our first European hotel joining our growing portfolio collection of hotels covering select locations in the Americas, Middle East and Asia. Our proven business algorithm for hotel owners is our tactical and competitive advantage, focusing our effort on maximizing return per square foot. We are as such continuing to expand our global hotel footprint with a robust development pipeline working with the best strategic partners.”

Meir Abutbul, hotel developer: “The Nobu Hotel Shoreditch is a critical and valuable chapter in the ongoing evolutionary tale of London. For an area conceived through, and shaped by, contemporary culture and creativity, our architectural design is the obvious gesture. The demonstration of beauty, drama and instinctive elegance has found a perfect home with the Nobu Hotel Shoreditch.”

Ben Adams Architects

Southwark based Ben Adams Architects was set up in 2010. Led by Director Ben Adams the practice choose not to specialise, their approach has led them to designing a range of projects including the offices for architects Feilden Clegg Bradley Studios and Wilkinson Eyre, auctioneers Philips de Pury’s London headquarters including gallery and auction house, private homes in both countryside and city, most recent being in Highbury Hill, and the reworking and refurbishment of existing premises including Victoria House on Tottenham Court Road for Derwent London, Pollen House in Cork Street, and St John’s House Warwick Lane in the City.

Amongst their varied design projects, they have also created a concrete door handle shortlisted for the Allgood Handle competition Can You Handle It, a Panton Chair celebrating Vitra’s 50th Anniversary and a honeycombed structural glass paving system developed at Cambridge University.

In December 2012 they launched a new website that also includes a new visual identity marking a new direction for the practice based on their achievements over recent years.

About Nobu Hospitality 

Nobu Hospitality is ranked among an elite selection of global luxury hospitality brands. The natural growth of the Nobu luxury brand built on service, image and hospitality, offers the complete spectrum of hotel and restaurant management for unique projects around the world. With operations spanning five continents, the Nobu brand thrives in the world’s capitals as the destination lifestyle experience. In 2014, the Nobu Hotel Riyadh and the Nobu Hotel City of Dreams Manila will open followed by the Nobu Hotel Eden Roc Miami Beach, Nobu Hotel Chicago, Nobu Hotel Shoreditch in London amongst other global locations.

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