Open side-bar Menu
 ArchShowcase
Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Germans Soler Butchery in Celrà, Spain by PAU SARQUELLA FÀBREGAS

 
July 17th, 2014 by Sumit Singhal

Article source: PAU SARQUELLA FÀBREGAS

In 2011 the sons of Herminia took over the running of the family butcher’s shop. Located on the road 66 in Celrà, it has remained hidden from passing travellers, with only the local habitants shopping there. After years of hard work, the brothers decided to renovate their facilities to continue offering to their customers traditional meat and sausages.

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

  • Architects: PAU SARQUELLA FÀBREGAS
  • Project: Germans Soler Butchery
  • Location: Celrà, Spain
  • Photography: Joan Guillamat, Pau Sarquella
  • Client: Germans Soler
  • Collaborator: Carmen Torres González
  • Consultants: i Gestió Enteq Directorate (surveyors), Bureau d’Enginyeria Enteq (contract), Serveis Arquitectonics (structure)
  • Contractor: ENTEQ Direcció i Gestió

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

The project develops through a commitment to the archaeological method: investigating the hidden patina of walls, excavating floors, unblocking windows, and rediscovering hidden vaults to return the space to its original form.

Once a Tabula Rasa is established, the interior volume is flooded with white: walls painted and surfaces clad in white-water tiles to provide subtle reflections and hygenicise the space with northern light. On the customers side, the furniture is made of pinewood to provide warmth and comfort, reminiscent of nordic traditions.

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

To ensure the maximum space possible for product display, the in-built furniture takes a central role in the architectural organization of the space. A series of glimpsed views in the entry and along a diagonal axis allows the customer to gradually discover the space, creating a promenade articulating and exhibiting the products.

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

The brilliant white of the space slips out of the showcase windows to the facade of Celra’s road. It wraps around the building creating a vibrant signage, ensuring that the Butchery will never again go unnoticed by a hurried driver. A dark strip turns into the side facade giving it the same importance of the frontal one. It becomes a mural or material collage, signing for customers available parking and a route through the grasses to get their groceries.

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

The advertisements play with subtlety and collective imagination. A single shy little pig on the wall is the banner and the emblem of the contents of the building. It recalls the silhouette of that wild animal from the southern wineries. A neon yellow sign activates the front facade, indicating from afar something unusual is happening along the Road 66 to Palamos. But, it is at night time, when the butcher sleeps and the front facade moves, that you will discover that they are the Soler brothers now who offer us the best cuts in the region.

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy © Joan Guillamat, Pau Sarquella

Image Courtesy ©  PAU SARQUELLA FÀBREGAS

Image Courtesy © PAU SARQUELLA FÀBREGAS

Image Courtesy ©  PAU SARQUELLA FÀBREGAS

Image Courtesy © PAU SARQUELLA FÀBREGAS

Image Courtesy ©  PAU SARQUELLA FÀBREGAS

Image Courtesy © PAU SARQUELLA FÀBREGAS

Image Courtesy ©  PAU SARQUELLA FÀBREGAS

Image Courtesy © PAU SARQUELLA FÀBREGAS

Image Courtesy ©  PAU SARQUELLA FÀBREGAS

Image Courtesy © PAU SARQUELLA FÀBREGAS

Image Courtesy ©  PAU SARQUELLA FÀBREGAS

Image Courtesy © PAU SARQUELLA FÀBREGAS

Image Courtesy ©  PAU SARQUELLA FÀBREGAS

Image Courtesy © PAU SARQUELLA FÀBREGAS

Related posts:

Tags: ,

Category: Shop

Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

GRAPHISOFT: ARCHICAD download 30-day FREE trial
Graphisoft ARCHICAD  Download a 30-Day FREE trial
TurboCAD pro : Start at $299
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy