Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Libreria Arion Porta di Roma – Interior, product and graphic design in Rome, Italy by Studio Algoritmo
July 31st, 2014 by Sumit Singhal
Article source: Studio Algoritmo
Arion librerie indipendenti has opened a new, larger store in Rome and that was designed by us from Studio Algoritmo.
it follows that we are experiencing a kind of technological and generational turnover (shift) among users.
On the one hand the new generations that approach reading through digital media, on the other the old clients, that often see in this passage a real affront to the book culture. Conceiving and giving shape to the space, we have tried to make the both ways of thinking and interacting with the reading coexist in peaceful harmony.
The industrial and commercial history is filled with moments in which they occur changes in technology and market; dealing with this project, Studio Algoritmo tried to analyze the economic and social trends, to understand where and how the old and the new media can coexist and interact, not betraying the regular customers and attracting new potential customers.
Arion has welcomed totally our analysis and provided us with all the information necessary to better understand what is going on in this historic moment. So we tried to take Arion to change, without denying the image of a company present on the market since four decades.
Our ideative contribution has experienced all the design elements: our is the conception of the architectural space, the furniture, the furnishings and the communication, and in them you can find both the artisanal component and the industrial one. We did it by involving the best skilled workers and local businesses that were using only high quality materials.
We have eliminated some materials that are traditional for a library like solid wood, shifting to steel and glass and opal color. We have chosen a solution in which the chromatic basic colors are neutral, so that they bring out the colors of the book’s covers and the selection of items offered; the design of the lights is based on a delicate interplay between warm and cold tones.
There are numerous citations that refer to the digital universe and to the show buisseness as well, like cinema, old musicals and circus, fields that are expressed in a language understandable by both the old and the new generations.
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