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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

SND fashion store in Chongqing, China by 3GATTI

 
November 20th, 2014 by Sumit Singhal

Article source: 3GATTI

When I started this retail project there was a simple and appealing idea of hanging everything from the ceiling – thus moving out of the way the furniture and items to be sold so that all the floor space could be free for customers to circulate.  So using a software that simulates the physics of real materials, we imagined an elastic ceiling that was pulled down by the weight of these various objects.  The next step was to think about the technical equipment necessary for the store such as lighting, speakers, sprinklers, cameras, AC and ventilation so it was natural to think of this ceiling as a permeable surface.  This was the origin of the ethereal white ceiling;  an ephemeral support for ephemeral objects.

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

  • Architects: 3GATTI
  • Project: SND fashion store
  • Location: WFC mall,Chongqing, China
  • Photography: Shen Qiang
  • Software used: 
  • Chief architect: Francesco Gatti
  • Client: Chongqing Xingjun Trade Pty Ltd.
  • Project manager: Valentina Brunetti
  • Collaborators: Carole Chan Liat,Cianan Alexander Crowley,YingLing Kong, Bogdan Chipara,Jovan Kocic,Pao Yee Lim
  • Contractor: Zhao YiLong
  • Total floor area: 180 m²
  • Design period:  May-June 2014
  • Construction period: July-August 2014

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

We provided the factory with a file of more than  10,000 different shapes of stripes to hang on the ceiling and thank goodness each piece was not hand crafted by the Chinese workers but was precision cut by machines in a super short time.  We used a very thin white translucent fiberglass material because of its fire resistance and the good way it reacted to light reflection thus creating a ceiling landscape that would be a spectacular source of light, beauty and emptiness;  perfect for every fashion victim.

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

Although the store is not very big the extension of the ceiling landscape is apparently endless thanks to mirror walls that disorient the visitors walking around these ethereal ceiling cavities.

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

This heavenly ceiling is surely the protagonist of the space;  we chose recycled timber as a dark background for the floor and walls to make the ceiling emerge from the general environment.  Finally we designed simple cubical volumes covered with soft grey felt as the only furniture which the shop could use as sofas, cash desk and product displayers.

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

The store façade is left transparent simply showing the striped section of the ceiling volume thus creating a sculptural attraction for the visitors to the Chongqing World Financial Center.

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

Image Courtesy © Shen Qiang

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

Image Courtesy © 3GATTI

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Categories: Fashion House, Rhino

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