Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
3.1 Phillip Lim MICROCOSM in Tokyo, Japan by Schemata Architects / Jo Nagasaka
November 21st, 2014 by Sumit Singhal
Article source: Schemata Architects / Jo Nagasaka
This is 3.1 Phillip Lim 2014 Pop- Up store at Shinjuku Isetan, which opens from April 2014 for six months. This time the shop is located on the third floor of the department store, which had a space with a strong character. We attempt to make five renewals in 6 months, and at this stage we have done two renewals. In this project, we focus on the brand philosophy of 3.1 Phillip Lim. Several sets of “almost” opposing words are given. “Almost” is the keyword that represents the wide scope of their design directions, and also it liberates their ways of thinking. The keywords are as follows.
DYNAMIC / EFFORTLESS YOUTH / ELEGANCE CLASSIC / MADNESS LUXURY / PRAGMATIC YOUTH / ELEGANCE
We translate the philosophy not into words but into forms in space. We interpret the words not in opposing relationship such as “A versus B”, but re-interpret them as “A and B at the same time”. And we expect that something new will emerge from the new relationship.
First we divide the space into two zones to emphasize the relationship of A and B. Then we connected the two zones using mirrors. When you enter inside the shop, real images and reflected images merge into each other to create a new relationship that is “A and B at the same time”.
Phase 3: Solei
Phase 2 : New Industrial Rave
Phase1-3 : Blue
Phase1-2 : “Nature”
Phase1-1 : “Elemental”