Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
T2 Shoreditch in London, England by Landini Associates
January 31st, 2015 by Sumit Singhal
Article source: Landini Associates
Landini Associates has again teamed up with iconic Australian tea brand, T2, to launch the company’s first international store in London. Situated in the heart of Shoreditch’s Redchurch Street, the space features a raw, striped back interior that serves as an antidote to the polished slickness of traditional British tea houses.
Just like T2 itself, the design is dedicated to celebrating the centuries-old art of making and drinking tea. A thirty-meter tea library, housing over 250 different varieties of tea, immerses customers in a knowledge bank of blends from around the globe. At the heart of the store tea-tasting stations and aroma tables invite customers to stimulate their senses and taste, touch, smell and compare the different ingredients and fragrances.
Transparent display counters made from layers of interwoven welded steel expose the inner workings of the drawers – from pulls to brass pipes, fittings and sinks. Brewing methods are demonstrated here amongst an extensive variety of tea wares sourced from around the world.
T2’s trademark orange packaging is offset by the industrial color palette, most noticeably the blackened, oxidized steel of the tea library. This metal interior extends out onto Redchurch Street and envelopes the front of the store. Whilst the dark and aromatic design brings a distinctly Melbourne feel to Redchurch street, this new flagship showcases an exciting evolution in T2’s store designs. It marks the third successful collaboration between Landini and T2 – following the complete redesign of the company’s Melbourne headquarters and creation of their brew-bar concept last year – and precedes the fourth: T2 NYC.
Founded in 1993, Landini Associates is a multidisciplinary retail design and brand consultancy consisting of strategic planners, architects and interior, graphic and product designers. We produce world class, simple yet effective work that lasts. We are interested in the classic over the fashionable and many of our projects have a longevity that exceeds the market norm. Strategically driven but creatively led, we are equally at ease inventing new brands as we are evolving and redefining existing ones. We bring about a fusion of multiple disciplines resulting in an end product with a singular vision. This results in the best possible outcome for both our clients and their customers. Landini Associates is based in Sydney and is currently working in North America and Canada, the UAE, the UK, Asia and Australia. Clients include Loblaws, T2 (Unilever), Jones the Grocer (LVMH), Amore Pacific (Primera, Mamonde, Innisfree, Lirikos), Hilton Hotels, Westpac Bank Australia, Jurlique, Coles, Woolworths, and various independents.
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