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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

TOG Flagship Store in São Paulo, Brasil by Triptyque Architecture

 
July 8th, 2015 by Sumit Singhal

Article source: Triptyque Architecture

Triptyque Architecture was chosen by Philippe Starck to  develop,  under his art direction,  the architectural project  of  TOG’s São Paulo Global Flagship Store (Rua Iguatemi, 236), the first direct monobrand retail project from TOG,  with the ambition of stirring up the concept of selling design.

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

  • Architects: Triptyque Architecture
  • Project: TOG Flagship Store
  • Location: Rua Iguatemi, 236, São Paulo, Brasil 
  • Photography: Ricardo Bassetti 
  • Associates: Greg Bousquet, Carolina Bueno, Guillaume Sibaud e Olivier Raffaelli
  • General Coordinator: Luiz Trindade
  • Project Manager: Alfredo Luvison
  • Contributors: Guilherme Ramalho, Ulysse Baudet, Joana Telles, Bruno Cruz
Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

  • Landscaping: Camila Vicari
  • Structures: Brandão e Marmo
  • Ground floor: 823,56m²
  • Under ground: 748m²
  • 1rst floor: 600m²
  • 1rst floor mezzanine: 107,05m²
  • 2nd floor: 499,35m²
  • 2nd floor mezzanine: 154,00m²
  • Total area: 2.108,40 m²
  • Date of the project (year): 2014
  • Date of construction end (year): 2015
Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

The Flagship was designed as a mixed use place of sociability where you can buy, eat, drink, dance, read, create, spend time; a XXIst century version of the Andy Warhol Factory. As TOG furniture, the space is fully customizable. Conceived as a multi-purpose, living space, the Flagship Store will also function as a major conviviality and sociable hub.

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

To anticipate these and others potential uses, the Triptyque agency neutralized this old games club from the 80s in painting in white all the place. There is a contrast between the existing walls roughness and the totally new ground. The lights are suspended from the concrete beams visible on the ceiling.

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

The project was conceived to allow the organic spaces to change over time: no walls between ambiances, an electric system that pervades the entire area and the application of materials like glass foster the multiple use desired for the space.

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

With 2.100 square meters distributed in basement, ground, first and second floor TOG Flagship will host warehouse, showroom, offices, garden  and also a new restaurant  – Marakuthai for TOG – headed by Chef Renata Vanzetto.

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

About Triptyque:

Since 2000, Triptyque Architecture explores tools to serve the contemporary and sustainable architecture and to contribute to the development of urban areas. Now based in São Paulo and Paris, the agency created by Grégory Bousquet, Carolina Bueno, Guillaume Sibaud and Olivier Raffaelli completes 15 years of creation.

Initially based in São Paulo, the agency is confronting with this urban landscape forever in evolution, real stimulus for creativity. Thanks to this inspiration, Triptyque realized Harmonia_57, Fidalga_727 and Colombia_325 which made its reputation. In 2008, the agency opened a subsidiary in Paris, meanwhile the Ministry of Culture awarded Triptyque with the prize of the Young Architects New Albums (NAJA).

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Ricardo Bassetti

Image Courtesy © Triptyque Architecture

Image Courtesy © Triptyque Architecture

Image Courtesy © Triptyque Architecture

Image Courtesy © Triptyque Architecture

Image Courtesy © Triptyque Architecture

Image Courtesy © Triptyque Architecture

Image Courtesy © Triptyque Architecture

Image Courtesy © Triptyque Architecture

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