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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

The bathroom’s circus | Kale @ ISH 2015 | in Frankfurt, Germany by Paolo Cesaretti Architetto

 
October 27th, 2015 by Sumit Singhal

Article source: Paolo Cesaretti Architetto

Organizing a massive sanitary ware and bathroom furniture exhibition in a small space needs a certain degree of confidence with the stage and a feel for the expectations of the audience.

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

  • Architects: Paolo Cesaretti Architetto
  • Project: The bathroom’s circus | Kale @ ISH 2015 |
  • Location: Frankfurt, Germany
  • Photography: Alexandra Repp
  • Client: kale group
  • Additional Credits: design team | paolo cesaretti | debora palmieri | manuela mottareale | rami boushdid
  • Visual design: claudia astarita
  • Status: Built
  • Contractor: la bottega
  • Trade show: ISH 2015 Frankfurt D
  • Area: 153 sqm

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

The designer finds himself in unstable balance in directing a play with so many big characters within a limited plot. So some coup de theatre is necessary to keep the attention of the audience alive and reacting. For instance a palette of smooth colors – that wraps solid jagged geometries and contrasts with a deep all-black background – staging different families of products.

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

These same fragmented geometries lead the visitor through a simple and fluid path. And if still in need of orientating himself in such a demanding environment, the visitor – who looks more carefully to the graphic motif of the stand wide back walls – will discover there an abstract treatment of what results to be a map of the displays.

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

As in a acrobatic jump from the floor to the ceiling, the geometries of these impressive graphic work have a last leap onto a 3D grid composition of neonlight tubes floating all over the stand space. Like in any theatre worth of respect a higher balcony gifts the guests with a bird-eye view of the whole installation.

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

Image Courtesy ©  Alexandra Repp

Image Courtesy © Alexandra Repp

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Categories: Exhibition, Showroom, Trade Fair Centre

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