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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Jellybtn Offices in Tel Aviv, Israel by Roy David Studio

 
November 14th, 2015 by Sumit Singhal

Article source: Roy David Studio

The new workspace designed for, Jelly Button Games and Hamutzim Studio, two companies sharing the same roof & founders, was a great challenge for the Architect Roy David, founder of the Tel Aviv based Architecture and Interior Design Studio. The offices are located in an industrial lofts building in Schocken Str., which is situated in the South Tel Aviv district that is well known for its “low-fi” industrial urban style.

Space Login Area workstations sour studio company, Image Courtesy © Yoav Gurin

Space Login Area workstations sour studio company, Image Courtesy © Yoav Gurin

  • Architects: Roy David Studio
  • Project: Jellybtn Offices
  • Location: Tel Aviv, Israel
  • Photography: Yoav Gurin
  • FIRM: Roy David Studio
  • CLIENT: Jelly Button Games, Hamutzim Studio
  • SIZE: 700sqm
  • YEAR: 2015
  • INDUSTRY: Multimedia Games Design

Space Library, Image Courtesy © Yoav Gurin

Space Library, Image Courtesy © Yoav Gurin

Following the initial brief provided by the companies, the main challenge was how on the one hand to create a workspace that allows each of the companies the solitary, functional privacy and unity required for each of the working teams. On the other hand being able to share knowledge and experiences with each other in a fluent sequential environment which inspires its inhabitants to dream, imagine and create.

workstations, Image Courtesy © Yoav Gurin

workstations, Image Courtesy © Yoav Gurin

except meeting table designed by the studio and the blackened glass window to the work space, Image Courtesy © Yoav Gurin

except meeting table designed by the studio and the blackened glass window to the work space, Image Courtesy © Yoav Gurin

The 700 sqm., 3.5 meter high loft, was originally used as the residency and art studio of its former owner. The main design idea was to create a three segment plan of public, semi-public and private areas. It resembles the ripple effect, which in its core stands the public space, serving as a knowledge sharing center inspiring interaction between the office’s various professionals. As the ripple effect fades out to the peripheral areas, the private areas of the working spaces are revealed. Those areas house various office functions such as meeting rooms, a gaming room and workspaces. Such arrangement emphasizes the central as a core entity.

a strategic location and administrative position Custom-made furniture designed by Studio, Image Courtesy © Yoav Gurin

a strategic location and administrative position Custom-made furniture designed by Studio, Image Courtesy © Yoav Gurin

the public space and the communal dining table, Image Courtesy © Yoav Gurin

the public space and the communal dining table, Image Courtesy © Yoav Gurin

The overall space is divided into two levels by three wooden stairs which separate the two companies working areas, but still allows its inhabitants to visually communicate. The idea was to create see-through, free standing wooden walls, which will allow the different spaces to dynamically be weaved into each other, providing the fluent sequential environment that its inhabitants desired.

Bar Area peripheral side wall art as a tribute to the art of the street in south Tel Aviv, Image Courtesy © Yoav Gurin

Bar Area peripheral side wall art as a tribute to the art of the street in south Tel Aviv, Image Courtesy © Yoav Gurin

kitchen with industrial pipes hanging upper shelves, Image Courtesy © Yoav Gurin

kitchen with industrial pipes hanging upper shelves, Image Courtesy © Yoav Gurin

Upon entering the space, one is impressed by the clean white walls, white industrial ceiling and grungy concrete flooring which serves as a blank canvas for the custom-made wooden furniture and elements situated in the reception and the intimate library areas. The infrastructure challenge was solved by constructing large iron pipes from the ceiling down to each of the working stations to enable electricity and communication.

except dining table Komionali designed by the studio. A combination of steel profile and smoky oak, Image Courtesy © Yoav Gurin

except dining table Komionali designed by the studio. A combination of steel profile and smoky oak, Image Courtesy © Yoav Gurin

except iron pipes, Image Courtesy © Yoav Gurin

except iron pipes, Image Courtesy © Yoav Gurin

The material palate chosen dictates a use of minimalistic, eclectic and industrial approach. All the furniture, décor elements and lighting-fixtures in the office were custom-made, mostly crafted with natural materials such as oak wood, iron and OSB wood plates. The existing support columns were selected to be drawn by famous street artists, where their nearby studios are situated. The “ink injection” took place on the same day in a small gathering of the architect, the office team and the various street artists.

at the game room of Companies, Image Courtesy © Yoav Gurin

at the game room of Companies, Image Courtesy © Yoav Gurin

Area Hangaot, Image Courtesy © Yoav Gurin

Area Hangaot, Image Courtesy © Yoav Gurin

The library is furnished with various types of couches, an ancient Persian rug, a huge iron and oak wood book shelves and a dark glass window allowing a view to the small meeting room. The kitchen and dining areas were designed also with industrial pipes, coming down from the white concrete ceiling, supporting the top kitchen shelves and creating a unique furniture composition. A large communal dining table was situated at the center of the space to encourage interaction and allow ideas to emerge.

at the company work stations Jelly Button James, Image Courtesy © Yoav Gurin

at the company work stations Jelly Button James, Image Courtesy © Yoav Gurin

at the company conference room Jelly Button James, Image Courtesy © Yoav Gurin

at the company conference room Jelly Button James, Image Courtesy © Yoav Gurin

The minimal industrial and eclectic design reflects the office’s culture that aspires to perfection, creativity and joyfulness. This transcends into the companies’ products and the interaction with their clients.

Custom-made furniture partition ajar and sitting on her desk designed by Studio, Image Courtesy © Yoav Gurin

Custom-made furniture partition ajar and sitting on her desk designed by Studio, Image Courtesy © Yoav Gurin

Space development team, Image Courtesy © Yoav Gurin

Space development team, Image Courtesy © Yoav Gurin

composition of space, Image Courtesy © Yoav Gurin

composition of space, Image Courtesy © Yoav Gurin

Program position, Image Courtesy © Roy David Studio

Program position, Image Courtesy © Roy David Studio

- a three-dimensional diagram of the space, Image Courtesy © Roy David Studio

– a three-dimensional diagram of the space, Image Courtesy © Roy David Studio

individual workstation, Image Courtesy © Roy David Studio

individual workstation, Image Courtesy © Roy David Studio

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Categories: Offices, Studio

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