Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Original Life Market in Beijing, China by Latitude Studio S.L.
November 27th, 2015 by Sumit Singhal
Article source: Latitude Studio S.L.
How does our design can function as a catalyst to merge people‘s shopping experience into the pleasure of a healthy lifestyle?
An organic market is not simply an ordinary place to purchase food. It is a place where you go to seek out products that reflect the taste and feel of nature. With this in mind, our goal is to design every part of the market based on the principle of flexibility, adapting every decision to the nuanced demands of each kind of food and product. Thus, the experience of purchasing daily goods becomes more than a routine, it becomes an experience wherein the customer perceives the essence of the products sold in this kind of place.
Original Life Market is a 2,000 square meter space focusing on the sale of organic products. Located in Xindong Road, the center of Beijing, the market is in the underground area of an open square. Two escalators are covered with a roof glass connect the open square with the underground market. The underground space of the market is divided into a semi-exterior space at the entrance and a large inner area for food display and preparation.
The semi-exterior space at the entrance contains a resting area that helps to make the space friendlier, and also to attract casual encounters among the neighbors of the area into the shopping activity.
The interior space starts with the cashiers, small bakery, and flower shop that the costumer sees first. The rest of the market is organized in thematic areas which have been arranged using modular system, creating a common theme that defines the proposal: fruits and vegetable area, butcher shop, dried fruits area, dairy products area, refrigerator area and a wine cellar. These areas have their own organization and specific features although integrated with the common language of the whole market.
The design language is based on the materials applied for: the flooring which is designed as a pattern of hexagonal tiles that adapts to the different areas, with different shades of green; The ceiling which is composed of a grid of tubular white structure that works as a base for the lighting system. Meanwhile, it hides the HVAC infrastructure and gives a sense of continuity to the whole space. We designed 30 kinds of furniture types, which are built with the combination of wood veneer and white tubular steel. This system gives a sense of coherence design at the same time provides flexibility for the likely changes in the products arrangements. The furniture has been designed using the same proportions to construct wall-mounted or low shelves, cashier stations, counters, tables and so on. This strategy minimizes the cost of production, enables an easier set up and provides a common theme that unifies the entire space.
The whole design principle forms a unique identity that resonates with the healthy lifestyle that the market promotes.
Manuel Navarro Zornoza
Originally from Spain, Manuel N. Zornoza established LATITUDE (Latitude Studio) in 2010. After graduating from UAX Madrid University School of Architecture in 2006, the entrepreneur architect received a Master’s Degree in Urban Design from the Architectural Association in London.
From his particular point of view “a holistic attitude towards architecture can improve our urban environment, having a direct influence over the quality of our lives”. Therefore, each
time LATITUDE accepts a new project, Manuel and his team analyze it through a sequence of questions: “What does this project need from us? Can our design solve the problem it presents? Can we enrich the quality of people’s daily life through our design solution?”.The answers come from within their own design process, right at the point where innovation and on-site data meet. As a result, Manuel proposes a concept of architecture that fits into its social and physical context, and contributes to the improvement of urban environment, at any latitude.
LATITUDE is a group of Architects operating within the fields of Architecture, Urbanism and Interiors. Based in Madrid and Beijing, we develop projects of increasing functional, cultural and economic complexity, working side by side with clients across the private and public sectors.
Our design approach aims to improve the quality of urban life and enrich the living experience of its people. To do so, we integrate innovative ideas as well as on-site research and analysis into our design. Thus, our architecture is shaped by the combination of expertise and on-site conditions, which can range from local elements such as weather and culture to determining factors available only in specific places such as technology and materials. We focus on finding the nature of the problem and the creation of a unique solution, our own design solution, while enriching the users’ experience.
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