Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Zenith media agency office in Moscow, Russia by Nefa Architects (Nefaresearch)
January 13th, 2016 by Sumit Singhal
Article source: Nefa Architects (Nefaresearch)
“Our studio Nefa Architects has had plenty of experience in designing working spaces for ad agencies and media companies.”
“This time, developing the concept for Publicis Group, that includes 8 companies, we have opted for an idea of office spaces as modern art galleries. We did not want to make something complex; in each project the compositional idea, serving as a purely artistic feature and exposition, particularly, within the context of a brand book, organizes the space”.
“Working on the conception for Zenith office, we started from the agency`s name, which we liked. Zenith – it is a height, it`s the sky! Out first idea was to make an image of the hot sun, standing in the Zenith. We used contrastive shadows like those in Gauguin`s paintings…but the space looked a bit aggressive and we decided to show the sky in the night. We made luminaires in the shape of the night sky’s constellations and painted the ceiling in flat black.”
“The interior may or may not get some additional drawings or slogans or a new color in the future. That is the idea. The environment may change, but what will always be maintained is the core expressive substance, which is self-sufficient and makes the space complete.”
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