Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Z ZEGNA PITTI UOMO in Florence, Italy by Migliore + Servetto Architects
January 22nd, 2016 by Sumit Singhal
Article source: Migliore + Servetto Architects
An urban, intangible and soft landscape, which is one with the performance, is the environment defined by the exhibit of Migliore+Servetto Architects for the launch of Ermenegildo Zegna’s new collection at Pitti Immagine Uomo 2014.
An articulate system of dynamic projections and different layers recreates the city’s skyline and lights where the performance of the parkour’s athletes takes place, while the metropolitan man parades on the central stage.
In the wide area where the public is welcomed, 5 high, pentagonal towers, which evoke the logo of the maison, covered by subtle, transparent membranes, open up, revealing the items of the new collection directly to the visitors.
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