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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Z ZEGNA PITTI UOMO in Florence, Italy by Migliore + Servetto Architects

 
January 22nd, 2016 by Sumit Singhal

Article source: Migliore + Servetto Architects 

An urban, intangible and soft landscape, which is one with the performance, is the environment defined by the exhibit of Migliore+Servetto Architects for the launch of Ermenegildo Zegna’s new collection at Pitti Immagine Uomo 2014.

Image Courtesy © Indigital

Image Courtesy © Indigital

  • Architects: Migliore + Servetto Architects, Ico Migliore and Mara Servetto
  • Project: Z ZEGNA PITTI UOMO
  • Location: Stazione Leopolda, Florence, Italy
  • Photography: Indigital
  • Client: Ermenegildo Zegna
  • Date: June 2014

Image Courtesy © Indigital

Image Courtesy © Indigital

An articulate system of dynamic projections and different layers recreates the city’s skyline and lights where the performance of the parkour’s athletes takes place, while the metropolitan man parades on the central stage.

Image Courtesy © Indigital

Image Courtesy © Indigital

Image Courtesy © Indigital

Image Courtesy © Indigital

In the wide area where the public is welcomed, 5 high, pentagonal towers, which evoke the logo of the maison, covered by subtle, transparent membranes, open up, revealing the items of the new collection directly to the visitors.

Image Courtesy © Indigital

Image Courtesy © Indigital

Image Courtesy © Indigital

Image Courtesy © Indigital

Image Courtesy © Indigital

Image Courtesy © Indigital

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Categories: Exhibition, Landscape

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