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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Madrid Architecture Exhibition in Seoul, South Korea by Daniel Valle Architects

 
February 9th, 2016 by Sumit Singhal

Article source: Daniel Valle Architects 

Architectural exhibitions are by nature difficult to process by nonprofessionals. They are usually made to address debate within the architectural community and rarely open to the public discussion.

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

  • Architects: Daniel Valle Architect
  • Project: Madrid Architecture Exhibition
  • Location: Seoul, South Korea
  • Client: Seoul Design Institute
  • Size: 100m2

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

MAS is a temporary exhibition that pretends to open the work of thirty Spanish architects to nonprofessionals. To achieve this endeavor it is proposed a new display format to explain the content of the exhibition. Five helium balloons represent the famous skies of Madrid, the city where the architects are based.

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

The work is projected to the helium clouds from different angles so that the content can be seen from below the balloons. A large print of Madrid city center on the floor and a number of beanbags create the perfect platform to relax and look up for the work of the architects.The temporality of MAS was is an opportunity to think on sustainable lifecycle processes. 85% of the materials used are either second hand, with high recycle content, re-sold to the supplier or re-used after the exhibition ends.

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

DVA has been the design team and contractor of the exhibition. The process of purchasing materials and building the exhibition has been exciting as we liked the idea of trying to have a fully online purchase process. 90% of the materials were purchased online within three days.

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

Image Courtesy © Daniel Valle Architects

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Category: Exhibition

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